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Increase Website Traffic Easily With These Useful Tips

Website traffic has become a crucial component of a thriving business in many, if not all, industries. While website traffic can’t promise growth in sales, often, a percentage of organic traffic converts into real sales. If you increase the number of people who see what you’re offering, you increase the chances that people who need your services will hear about them. With that in mind, the following will explore a few fundamental aspects of increasing website traffic.

Understand Your Audience’s Concerns

No matter what your website is for, you have a target audience. There are people out there who need your services or products. These people have questions and concerns because they’re human, and we all have difficulties that we face each and every day. Talk to people and do your research; peruse comment sections and read online reviews. Figure out what your target audience is struggling with. All of your strategies for boosting website traffic are going to revolve around these problems.

Solve Problems With Content

Using the information from the previous point, you should be able to create some content that solves some of the problems your audience has. Start with the basics. Create a frequently asked questions page and answer those questions. Then create a more in-depth blog post about each of those questions. Ideally, you want a 2000-3000 word blog post with lots of on-topic headings. You want to provide something of value that solves a problem your reader has or addresses a concern they have. Most people take to search engines when they’re facing an obstacle, hoping that what comes up will provide them with a solution.

If you’re not skilled when it comes to blog writing, hire a professional. It’s unfortunate that schools battered academic writing into the skulls of so many because academic writing sounds robotic and unwelcoming. Content writing requires that you sound like a human with a distinct voice and energy.

Scatter Keywords Into That Content

Once you have your content completed (and spell-checked… seriously, run it through a spell-check program, even just the free version of Grammarly), you’re ready to work on the placement of keywords. These are the terms that you want search engines to associate with your content. If you have an article about managing staff expectations during a change in leadership, you want that article to show up when people search for things like: keeping staff calm when hiring a new boss or how to prepare employees for a new boss. These are long-tail keywords (meaning phrases), and you want to incorporate them into your text. You especially want to include them in your headings and titles where appropriate.

Part of this process is going to involve keyword research. This means figuring out how often people search given terms and how many pages pop up when they do. There are lots of platforms that help you research keywords, some paid and some free. You can also work with someone who specializes in search engine optimization if you don’t feel like doing the grunt work yourself. Focus your efforts on the keywords that produce fewer pages rather than the ones that produce a lot.

As a bonus, once you’re done with this step, you often find yourself with a pile of keywords and phrases that don’t have a lot of online content available for them. You can create future content surrounding these topics, provided they’re suited to your products or services.

Understand Funnels

Every piece of content you create, each page of your website, and each interview you do with a media outlet should be part of your funnel. You want people going through your content in a specific order. In particular, you want them to go through your content in an order that addresses the stages of buying decisions so that by the time they get to the purchase, checkout, or order now buttons, they’re ready to click.

Marketing theories differ in the details, but most agree that buying decisions work as follows: first, the shopper recognizes a need or want. Second, they research alternatives and gather information about the different options. Third, they examine the options available and evaluate them. Fourth, they make the decision to purchase. Many marketers add a fifth stage that includes post-purchase behaviour, like leaving a review or buying again.

Like with other strategies on this list, you can get help with your funnel building if need be. There are a ton of options available, many of which have been reviewed in-depth by users; SupplyGem’s review of ClickFunnels should give you an idea of what an in-depth review is and the type of details you’re looking for when selecting a funnel provider. You want data—actual numbers from real users—to help you decide if a funnel provider is right for you.

Improve Your Backlink Game

Backlinks are links that take people from other places online to your website. There are several elements of improving your backlinks. First, find an appropriate question engine that your target audience might use. Something like Quora or even certain Reddit boards will work fine. Look for questions related to your work that you can answer. Give a helpful, informative answer and link to your website at the bottom.

Second, find high domain authority platforms for articles that are easy to submit to. Domain authority is a ranking out of one hundred that search engines give a website; the score is a summary of several factors that help a search engine decide how trustworthy and authoritative a webpage is. Two common high-domain blogging options are Medium and LinkedIn. Write informative, helpful articles and link to your website (or to articles on your website) within the text. Be cognizant of the terms you use for the link, as these terms will be remembered by search engines as connected to your site.

Third, you can guest blog and submit articles on other websites. This option is listed third, as it’s really common to get far more rejections than acceptances (a 10% publish rate is really good), so it needs to be done in tandem with other backlink approaches.

The above information should help you increase traffic to your website. It’s vital that you have proper website security and reasonable load times in addition to the above. If you have poor security, many people’s devices will warn them about visiting your site, sending away a nice chunk of visitors. If you have poor load times, a big portion of traffic will simply click back out of boredom.

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