As we enter a new year, it’s important to reflect on the past twelve months and think about what we can do to improve in the coming year. If you’re looking to rank higher in Google search results in 2022, here are five things you need to focus on. Keep in mind that these are just general tips; consult an SEO specialist for more specific advice tailored to your website’s needs.
Use an SEO Agency
The first tip on this list, if you would like to rank higher in 2022, would be to make use of an SEO agency. While many people and businesses know that SEO agencies exist, many people, for some reason, don’t take advantage of the services that they provide.
While performing SEO might seem simple at first, a lot is going on behind the scenes, and if you don’t know about it, you won’t be able to perform it well. This is where search engine optimization agencies shine, and if you are looking to get a boost in your rankings consistently, making use of an experienced SEO agency like Figment Agency is the best way to do that.
A Mobile Friendly Site
In 2018, Google announced that they would be giving preference to websites that were mobile-friendly in their search results pages. This means that if your website isn’t responsive or doesn’t display well on mobile devices, you could lose out on traffic and customers.
One of the reasons for this update is that more than half of the search traffic in 2021 was conducted using a mobile device. In addition to that, once a local website has been visited by a mobile user, a physical visit will follow within 3 days. In other words, the use of mobile devices to search the Internet has increased, and Google is aware of this, as you should be too.
Frequency of Your Blog Postings
One of the best ways to improve your website’s ranking is by regularly updating your content with fresh, relevant information. Posting new blog articles regularly will help keep people engaged with your site and tell Google that you’re an authority in your field.
However, with that being said, you should in no way compromise the quality of the content that you are creating simply to increase the quantity. Also, if you are creating content for your website, you need to ensure that the content that you are creating answers the search queries of your audience.
Optimize Your Webpages for Keywords
Ranking high in Google isn’t just about publishing great content; you also need to make sure your webpages are properly optimized for certain keywords and phrases related to your business or industry. This involves using the correct keywords throughout your page titles, meta descriptions, and body text, as well as in anchor text links back to those pages from other websites.
In addition to this, rather than just guessing at the keywords that your audience might be searching for, you should do keyword research. At first, keyword research might seem like a daunting task and difficult to do, but over time, you will understand exactly what you need to look out for. Keep in mind that if you are a newer website, trying to rank for the most popular keywords is probably not your best choice, since the bigger websites will do that far better than you.
Make Use of Social Media Platforms
In addition to publishing great content, another way to boost your website’s ranking is by promoting it through social media channels like Twitter, Facebook, and LinkedIn. Not only will this help increase traffic to your site, but it also tells Google that people are talking about it online, which can give you a boost in the search engine results pages.
Not only will making use of social media platforms help you boost traffic to your website, but it will also help you find audience members and increase brand awareness. It could also simply help you build authority within your niche and target an audience.