If you’ve been paying attention to developing technology and trends, you’ve probably heard of NFTs and the metaverse.
While these phrases may seem like the beginning of a dystopian work of fiction you don’t want to be a part of, they also provide some exciting real-world use cases if applied appropriately.
This is especially true in the aviation business, which has been significantly influenced by developing technologies during the last decade. It’s also intriguing to consider how airline loyalty programmes may be redesigned using NFTs and the metaverse. Also, you may take advantage of the metaverse development process.
Before we begin, it would be irresponsible not to mention that these developing technologies are still in their infancy, which means the future is anything but clear, and any projections are at best hazy. Now that we’ve established that, let’s have some fun and peer into our crystal ball.
What Is the Definition of a Non-Fungible Token (NFT)?
A non-fungible token, or NFT for short, is a digital asset that lives on the blockchain and cannot be reproduced. Each NFT is essentially a cryptographic token that represents a unique digital object. This permits digital information, such as artwork, images, audio files, and movies, to be sold as one-of-a-kind objects.
Using artwork as an example, actual art may be sold to consumers, and original work by an artist can be quite valuable. This has traditionally proven difficult to replicate with digital work since digital data may be quickly duplicated. Because each NFT is completely unique, NFTs give a solution to this problem.
The term ‘non-fungible’ refers to the fact that these tokens cannot be sold at an equal value, which distinguishes an NFT from other cryptographic assets such as cryptocurrencies. NFT travel marketing is a new area of the travel industry in which firms use NFT technology to achieve marketing objectives.
Why are tourism companies taking use of NFT marketplaces?
- Creating an emotional bond with the tourist
- Put yourself ahead of the competition by using NFTs into your marketing approach.
- Create NFTs for unknown tourist destinations to create tourism enthusiasm.
- Create a one-of-a-kind company model using NFT Market Development to attract potential clients.
- Increase your revenue by selling NFTs.
- Airlines can also use NFTs to authenticate passports during the flight.
- NFT Development is a novel approach to rebranding your company.
The Metaverse and NFT Travel Marketing
Before delving further into the issue of NFT travel marketing, it is critical to understand how NFTs fit into the metaverse notion. The construction of virtual worlds where social interactions occur, frequently enabled by virtual reality, augmented reality, or comparable technologies, is a short explanation of the metaverse.
Many travel and tourist companies are experimenting with the metaverse concept, offering clients virtual areas to interact with one another, supporting online trade exhibits or business meetings, or joining in existing metaverse virtual worlds. NFTs can potentially play a part in this scenario by facilitating the selling of in-game objects or virtual real estate.
How can tourism businesses include NFTs into their marketing strategies?
Collaboration with Digital Artists
The greatest method to profit on travel NFTs for marketing is to collaborate with digital art makers for NFT development. Tourist businesses might approach artists for NFT development depending on their tourism theme or marketing strategy. These NFTs can then be marketed to generate cash or even garner media attention to stay in the spotlight.
Make Your Own NFT Exchange
Travel firms can use the NFT Marketplace Development Service to build a marketplace for listing their NFTs. They can also charge a commission to users who want to list their NFTs. Integrating the NFT marketplace provides a novel economic model to travellers, increasing their popularity.
Customer Reward Programs using NFC
Client Reward Programs Powered by NFT are an innovative marketing method for gaining customer loyalty. The customer loyalty programme is designed to reward repeat customers or those who suggest friends and family. NFT supplied to a client can assist in the seamless management of tourist records. This will generate a unique entry for each customer and securely store all necessary data. Furthermore, NFTs may be used to check in at hotels and receive loyalty points for transactions.
Examples of Travel Companies Using NFT Travel Marketing
Although NFT travel marketing is still a relatively new phenomena, several of the industry’s biggest businesses are already reaping the benefits. The sections that follow will offer you with information on some of the firms that are utilising this travel technology and how they have embraced it.
Travala
Travala is the world’s top blockchain-based online travel agency and an online trip booking platform. The site is likely most known for offering travel items from over 90,000 destinations to clients who prefer to pay using cryptocurrencies such as Bitcoin, as well as more traditional ways such as credit and debit cards.
Because of its connection with blockchain technology, the company was well-positioned to capitalise on NFT travel marketing, which it has done through its ‘Travel Tiger’ club. Whitelisted users can purchase a one-of-a-kind NFT and use it as the key to unlock one-of-a-kind ‘Smart Diamond’ goodies such as discounts, bonuses, prize drops, and reward points.
Marriott Worldwide
Marriott International has a history of capitalising on the newest travel trends, and they were among the first hotel companies to use NFT technology when they collaborated with three digital artists, TXREK, JVY, and Erick Nicolay, to produce artwork based on a Marriott marketing campaign.
The campaign itself was themed around the ‘Power of Travel,’ and the artists were tasked with creating digital art that was related to this notion. After the artwork was completed, Marriott gave the three pieces offered as prizes as part of the Art Basel Miami Beach 2021 event, creating goodwill while gaining media attention and assisting the artists.
AirBaltic
AirBaltic is a Latvian airline that received a lot of press when it started its NFT travel marketing campaign. This was also used to promote several of Latvia’s cities as tourism attractions.
In 2021, the airline prepared a collection of collectible NFT art tokens showcasing these cities and auctioned them off to customers. The airline then announced the extension of its NFT plan in 2022, with the production of ‘Planies,’ NFT tokens that would act as collectibles and will be linked to the brand’s customer loyalty programme.
The Flyfishing Club
The Flyfish Club is a members-only private dining club in New York City that bills itself as the world’s first NFT restaurant. It is also considered a pioneer in the NFT travel marketing area because the restaurant membership card is provided as a non-fungible token.
Membership tokens may only be acquired using the cryptocurrency Ether, reinforcing the brand’s ties to blockchain technology and cryptographic assets. The restaurant is exclusively accessible to NFT holders, and the NFT is needed to gain physical admission to the premises. Members may, however, lease their NFT membership card to family or friends or resell the membership token on the secondary market.
Hotel Dream Hollywood
The Dream Hollywood Hotel is one of the most prominent hotels in Los Angeles, California, and it is also one of the first to use an NFT travel marketing approach.
The hotel collaborated with The Crypt Gallery to become the world’s first hotel to showcase an NFT art exhibition in its lobby. The show exhibits NFT digital art, which is physically presented in the same manner as art would be displayed in an art gallery. Simultaneously, the museum teaches visitors about NFT technology and how it works.
Ca’ Di Dio’s
Finally, the Ca’ Di Dio hotel in Venice, Italy, is a modern hotel that caters to customers wanting a sense of elegance. The hotel has gained press notice thanks to a novel NFT travel marketing strategy.
Prior to the hotel’s inaugural launch, the business used the OpenSea NFT marketplace to auction off a non-fungible token. Aside from being a one-of-a-kind item, this NFT gave the winner the option to spend a night alone at the hotel before other visitors were permitted to arrive.
Last Words
Hopefully, this article has increased your understanding of Travel NFTs. If you have any questions, please contact our specialists.
You’ve come to the correct site if you’re looking for an NFT Marketplace Development Company. Explore our offerings and book a meeting with us to move your project forward.
