Friday, April 19, 2024

How Honor is leaving Huawei behind and planning to conquer Western markets

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Credit: Rita El Khoury / Android Authority

It’s been 20 months since Huawei sold Honor under the pressure of looming US sanctions and dissociated itself entirely from its former sub-brand. But you’d be forgiven if you thought the two companies were operating under the same roof until this very day. A simple look at the Huawei Mate 40 Pro and Honor Magic 4 Pro, or the Huawei P50 series and Honor 70 series would tell you that the similarities the two brands shared over their existence are still there, and they run more than a little skin-deep.

But things have been changing behind the scenes. It’s a case of the understudy being told to get on stage under thousands of spotlights, then struggling between carrying the legacy of their predecessor and affirming their own identity.

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