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What drives Apple’s success?

Today, at a market capitalization of about $560 billion, Apple is the highest valued company in the world. But what are the true reasons behind the sudden rise of Apple?

Before we begin, to avoid being overrun by the Apple brigade, let me state this – does Apple make great products? Absolutely. Does Apple make transcendent products that blow everything else out of the water? Absolutely not. Apple’s products are great, but limited in their own ways.

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