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Snap gave up on its selfie drone so fast it’ll make your head spin

Credit: Tristan Rayner / Android Authority

  • Snap released its easy-to-use selfie drone on April 28, 2022.
  • Four months later, Snap has decided to discontinue the device.
  • Snap attributes the cancellation to reprioritizing the company’s resources.

Cancellations happen all the time in the tech world, but it’s always surprising when a product gets canceled shortly after its release. That’s exactly what happened with Snap and its selfie drone, the Pixy.

According to The Wall Street Journal, Snap held a question-and-answer session addressing company decisions. During the session, Snap Chief Executive, Evan Spiegel, told staff that the company would be halting the development of the $250 drone. Spiegel attributes the surprising decision as a part of a broader reprioritization of company resources.