Dropshipping has created numerous opportunities for eCommerce businesses in recent years. This is due to the fact that sellers don’t have to maintain inventory to sell products online. Dropshipping has gained traction to a point where popular niches get saturated, requiring sellers to find ways to succeed.
An important strategy that dropshippers can use to boost success chances in optimizing their websites for search engines. To succeed in a dropshipping industry, owners of eCommerce businesses may provide quality products, excellent client service, and reach their target audience with marketing messages.
Although many sellers do a great job with client service and offering quality products, the majority of dropshippers find it difficult to maintain consistent sales due to difficulties in driving traffic to their sales channels. Oftentimes, these challenges result from poor SEO techniques.
If you own a custom Shopify dropshipping store, here are five tips to help you boost your website’s search engine optimization (SEO) game:
- Apply Gift-Related Categorization
One factor that determines success of a dropshipping business is the way products are categorized on the website. As a dropshipper, you must question the status quo in this are to experience success. If you run a fashion business, there’s a high chance that you’ve organized products using obvious category labels like Jackets, Dresses, Boots, Sweaters, etc.
Although this categorization works efficiently when potential customers have already found your website and are interacting with its pages, it’s not the best for driving traffic to your dropshipping website. This is because very few people conduct online searches using these category labels when shopping for fashion items.
A better way to label your categories would be using gift-related phrases like:
- Summer Shorts
- Christmas Hats
- Valentine’s Bracelets
- Mother’s Day Hats
Such phrases are more prominent queries on search engines and have the potential to attract more traffic to your dropshipping website.
- Maintain A Vibrant Blog
Although having a blog may sound mundane, having one on your dropshipping website helps in driving organic traffic. It also keeps converted leads engaged and offers potential customers value. Search engines like Google rank websites that have quality, long-form content highly because they attract users.
When search engines find your content useful in answering questions that users have, they’ll rank the website high on search results. Also, quality content earns you repeat visitors who as they find your content useful.
Ensure your blog posts are well written, original, and organized in terms of flow and coherence. To maintain a solid traffic flow, post content consistently. If you create relevant and quality content but post inconsistently, your chances of maintaining a high ranking on search engines drop significantly. This affects your traffic flow negatively, which means less sales for your business.
- Leverage Backlinks
The other useful tip that can boost your dropshipping website’s SEO game is backlinking. In very basic terms, backlinks are links that send traffic back to your dropshipping website from other sites or platforms. It’s about other people asking potential buyers to take a look at your website.
Backlinks are great SEO boosters because search engines consider them when ranking websites. For instance, Google focuses on ensuring that users are connected to the best product sellers anytime they need to buy something. Backlinking rides on the fact that users are attracted to stores that most people refer to. As such, if your website has many backlinks, search engines will rank it highly on search results.
If you decide to implement a backlinking strategy on your dropshipping website, ensure they come from credible sites that have earned respect in the industry and are authoritative.
- Boost Your Website’s Functionality
Functionality of your dropshipping sites determines the kind of experience visitors have when they open it. There are several functions that you need to pay attention to in order to boost your site’s SEO game. Site navigation is one of them. Search engines consider site navigation when indexing websites.
Websites that have sitemaps are indexed better compared to those that don’t. A sitemap shows which pages are most important on your dropshipping site, which ensures search engines find them and crawl them. It also provides the structure of your website, which makes it easier for people to navigate it.
The other functionality aspect is website loading speeds. If your dropshipping website takes more than five seconds to open, you’ll have trouble getting visitors. Most people are only willing to wait for two to five seconds for a website to load. You can enhance your site’s loading speeds by reducing the size of your media files – both video and images, maximizing page speed and caching plugins and upgrading your web hosting plan.
With most people using mobile devices to browse the internet, ensure your website is mobile-responsive.
- Optimize Your Content for Keywords
Search engines use keywords to match user requests with content available on websites. As such, keywords are integral to your website’s SEO because they allow search engines and match your site with client queries.
You can boost your site’s SEO by searching for keywords that buyers in your niche use in their research and optimizing them in your web content. Also, use the ‘people also ask’ section on Google to identify related terms and feature them in your content.
Keyword optimization involves placing keywords or phrases in a way that allows your site to rank well in search results. This includes placing keywords on subheadings and page titles, as well as meta descriptions, images, directories, URLs, as well as content body in blogs.
Last Word
If you own a dropshipping business, the internet presents unending possibilities for you. However, you can only exploit these possibilities when there’s high traffic on your dropshipping website. Apply the five tips discussed above today to boost your website’s SEO game and increase sales.
