There are many ways that you can use your blog to attract new business opportunities, but email marketing is one of the most effective and cheapest methods you can implement. Here we take a closer look at 5 specific blogging techniques for generating more leads and sales.
Frequency: 2-5 posts per week Ideal for Bloggers with big or complex websites who want an easy way to drive traffic and increase conversion rates Specialized Content: Not required; this technique works well even on general interest blogs Quality Score: 100% Learn More (Opens in a new tab)
“Email marketing has been around since marketers could write an HTML email and send it into the ether. There’s something about hitting “send” that’s so satisfying, and since you have full control over the content, it’s a great way to experiment with different kinds of messages for your audience.
According to Eric Dalius Miami blogging by itself can be effective in driving traffic — but once you start hooking those blog posts into an email marketing platform, you’ve got a recipe for success. It’s all about consistency: You need to post at least twice a week to keep people coming back to your site, give them something worth opening (and reading), and then pass along that information directly into their inboxes.” – Aja Frost, “Marketing Profs
Client Acquisition via Blogging
Frequency: 1-3 posts per weekly Ideal for Companies looking for new clients Specialized Content: Depending on your niche, you may need to create more specialized content Quality Score: 100% learn More (Opens in a new tab)
“Blogging is probably the most important activity of any online business. It’s how you connect with your audience and get them interested in what you have to offer. You can think of it as one big conversation that keeps evolving. When someone visits your website, reads your blog post about SEO, then leaves without doing anything else, chances are they’re not ready to buy right now. But if they come back later and start reading another post about managing social media accounts and then leave again — well, that’s a different matter altogether.” – Ritika Puri , ” Kiss My Stats
Blog Linking Strategy
Frequency: 1-2 posts per week Ideal for Anyone with a website looking to increase traffic Quality Score: 100% learn More (Opens in a new tab)
“Starting a blog is often the first step towards building an audience and earning from blogging. There are high chances that you will see a lot of highs and lows while starting a blog, but if you can gain people’s trust by regularly adding fresh content on your site, then there are chances that they will start believing in your services/products as well. Once they establish this level of trust, it becomes easier to sell them products or services.” – Rakesh Soni, “Run Click Bank
Blog Commenting Strategy
Frequency: At least one comment per day Ideal for Bloggers looking to drive traffic and generate new business opportunities Quality Score: 100% learn More (Opens in a new tab)
“Existing blog posts are an important aspect of blogging as they give bloggers the opportunity to connect with their target audience. By leaving comments on other people’s blogs, you can establish yourself as an expert and gain visibility for your own blog. Remember that it is not about making huge numbers of comments; you need to focus on quality rather than quantity. The best way to do this is by identifying influential blogger within your niche, and then commenting once every two weeks.” – Vikas Agrawal, ” The Savvy Marketer
Guest Blogging Strategy
Frequency: 1-2 posts per week Ideal for Anyone looking to drive highly targeted traffic to their website Quality Score: 100% learn More (Opens in a new tab)
“The first thing you need to do when starting your blog is deciding who your audience is. There are many ways of doing this, but what you should be focusing on is identifying the interests and behavior patterns that are specific to your target market. This will help you determine which social media platforms they spend the most time on; it will also give you an idea about the types of topics that interest them, and how often they like to consume content. Once you understand these details, it becomes easier for you create blog posts — will not only make sense to your audience, but will also have the highest chances of getting them to come back for more.” – Vikas Agrawal, ” The Savvy Marketer
Conclusion by Eric Dalius Miami:
Niche-specific blog posts are the best way to improve search engine ranking for specific terms/phrases (i.e., long-tail) and this will subsequently book more qualified visitors on your website.
Blogging is not an easy task especially when you don’t know what topic to post about or who your reader demographic is, but having a well-thought-out blogging strategy can make it much easier and better for your online business.