Independent musicians write and share their music with people who love it. These are people who relate to your core values and the things you stand for.
People who love your music are your fans, and they are a vital part of your music business. Thus, it’s vital to form a deeper connection with them. The best way to attract fans is to connect on a platform that brings independent music artists and music lovers to the same place.
For example, independent musicians can showcase their talents easily on a music website, and supporters can listen to new and fresh jams in the same place.
Such platforms provide convenience and make it possible to expose new and veteran musicians to audiences who love their music. These are platforms that are free from costly monthly fees.
Many ways exist to directly connect independent musicians with music lovers who become die-hard fans. It comes down to your strategy and level of commitment. Consider the following ways.
Your brand is connected to your personality, and it’s what sells and markets your music. Discovering what is unique about you and using it to tell a story is the best way to build a strong brand.
Your brand is how you communicate and present yourself to fans who resonate with the music. To get responses from music lovers, present your songs as an experience, a thought, or a feeling. This helps you to form a deep connection with fans.
Create a strong relationship with your fans and build loyalty. Consistently engage with them and tell them what you are up to and what they should expect.
For example, let them know about an exciting project you are working on or where and when your next performance will take place. Keep your fans interested to maintain the relationship and grow your following.
Everyone loves to get something for free. Giving free stuff helps you build your fan base. For example, you can offer an exclusive track for free to subscribers.
Ask people to provide their emails and download the exclusive track. Make sure your giveaway is high quality, and your fans will love it.
The more subscribers you get, the higher the number of your fan base. Encourage fans who download the track to share it with their friends. This way, you will likely get more fans who love your music.
Youtube is one of the popular platforms that help connect independent music artists and music lovers. Upload your original songs on Youtube and do music covers as well.
Youtube is the go-to site when people go to search for music. Optimize your music channel for search engines so that music lovers can easily find you when searching for music online. Making yourself more accessible increases your chances of gaining more fans.
Find out where your fans hang out on social media and connect with them. You don’t have to use all the social media platforms, but if there is a platform that works for you and your fans, leverage that one.
For example, connect with music lovers on Twitter and Instagram using trending hashtags. Comment on topics and conversations relevant to your music to increase brand awareness. You can also connect with the younger demographic on platforms like TikTok.
If you want to create a buzz for your brand, get your songs on a playlist like Spotify. Spotify has 172 million premium subscribers, and putting your music in front of this large audience increases your chances of being discovered.
It also adds to your fan base. Spotify is a good platform for up-and-coming artists who need this kind of exposure.
Building a relationship with influencers in your industry can be the game-changer you need for your music career. One mention from an influencer can expose you to many followers, and some might end up becoming your fans.
If you are a new brand with few or no following, you can connect with influencers on Facebook groups or other online community platforms. You can also find them offline in seminars, conferences, or meetups. Look out for such opportunities.
Charity events present an opportunity to give back to the community while supporting something you believe in. It also exposes you to new people who get to learn about your music.
Participating in such events helps attract new fans and make connections with music lovers in the community. It broadens your network, and you can easily get referrals to perform in different places.
Partner with other established musicians and leverage their audience. Approach musicians in the same niche as yours who have a large following and collaborate in a show or a music video.
You can also do live virtual videos and connect with audiences as you encourage them to like, comment, and share the video widely.
10. Produce Great Music
It all comes down to producing high-quality music and providing an amazing experience for your audience. If your music is not remarkable, you will have difficulty getting true music lovers to become fans.
Build your songwriting skills and upgrade your performances. Do what it takes to upskill and become the best at what you do.
If you produce unique and valuable content, you will quickly turn the target audience into fans. Your fans will gladly share your music with friends and family and become your brand ambassadors.
Your music career as an independent artist largely depends on your connection with your fan base. One of the ways you can make such connections is by leveraging platforms that bring you and music lovers together.
These platforms expose you to new audiences while engaging with your fans consistently to build trust and brand loyalty. Music lovers also get to know more and interact with the artists they admire. Fans will enjoy your music and share it widely, broadening your brand reach.