The music industry has drastically changed over the years thanks to all the different streaming channels available currently. There are so many musicians and artists that have been discovered through these streaming sites and that has led to the question of music marketing. How has that changed with changing times?
Music marketing is simply the visibility of music and musicians across the globe and the audience. It could be about using a piece of music in a said campaign or the artists making the music they love which now needs to reach a larger audience to be considered successful. Here in this article, we will discuss the different strategies that you could use to help improve the music marketing and to get more information here about top online music marketing, click here.
1. Have a website
This one is really a no brainer. You need to have a website for online marketing to work. It is the kind of non negotiable. If someone likes your music and wants to check out more of your stuff, they need to find a one stop place for this. This will help in enhancing your visibility factor and could help in the business with your music, merchandise, and anything you sell under the name. Another very important reason why websites are important is to launch your tour dates and the tickets of it, which is basically how the music fetches you more money. So now you may ask, what are the necessary features to be added to it? The number one would be your biography, it connects people on a sentimental level and could be a way to create loyal fans. A news hub is necessary so that you can keep the listeners adept with any new releases. A merchandise store. Tour dates, social media, contact information, newsletter are all other features that could add more to the website.
2. Electronic Press Kit
Gone are the days when it was of absolute necessity to have a record deal to make it as an artist. Nowadays that is replaced with the creation of an electronic press kit(EPK). This is actually to send across to the different media outlets, radio stations, bloggers, venues so that you are seen and your brand value increases. Here are a lot of artists of the present time who make use of EPK on their website for better chances. You could include your bio, music photos, music videos, and social media links for reference. Get more information here about top online music marketing.
3. Social media accounts
There was a time when the artist and musicians were leading a life under the rock and fans had no access to them except for their shows and kinds of music. But now with the advent of social media, it has become a great opportunity for the fans and the artist. Creating a community in the social media handles will be great for recognition and discovery. Basing a community around your work, tour dates, your hobbies, and everything will bring in a sentimental touch to the fans which makes a loyal customer base and audience. There will be a connection that is nurtured which will be beyond any media recognition and help.
4. Interactive content wins
Music touches the soul but at the present time and age, it is not enough. Having an interactive content is what brings in more audience and recognition. Engaging multiple senses rather than just one would bring in a big win for your music and passion. Adding augmented reality is another way of bringing in interactivity to your music and could help in gaining more recognition for the artist. To get more information here about top online music marketing, click here.
5. Market across various platforms
There are various platforms right now for social media content and audience. Identifying your target audience and their favorite social media channel could help in increasing your music bandwidth. Instead of focusing just on one platform, make sure to be present across the social media channels and also learn to cross promote so that you have a larger audience looking at your content and streaming them.
6. Building the right connections
Making the right connection is significant for the recognition. The networking has to be done and you need to put in effort for your music to be shining. You can reach out to people through social and connect with them, there could be face time that is possible. Having a general attitude towards networking and joining forces on different occasions need to be showcased. Having a regular follow up is a very important factor to be kept in mind.
7. Pitching the music idea to media outlets
The ultimate idea of music marketing is to get a new audience and for your music to reach a huge population and engage the people. So you could pitch in your idea in accordance with the type of music you create and the right agency will pick it up. You must make sure that you are calling in the right people for doing so and get recognized for the music you make.
Designing and selling merchandise is another smart way to market your music to people. People think the merchandise is just a tool to earn some money but it is a very smart marketing weapon of its own kind. It could have both the benefits like bringing in some extra money and also make a great tool for bringing your music closer to the audience. It is almost like having a billboard for movies, it makes your visibility increase in the manifold.
9. Invest in your music
You need to invest in your music to gain more. It is like shooting a video spending money will bring in more money. Similarly, you need to put in the effort with your website and the reach it creates overall. Spending money on ads is also seen as a very effective way to create a ripple in the industry. Social media is a pay-and-play kind of environment and Ads can broaden your reach and engagement significantly, so it’s worth investing a little money to grow your brand. The importance of good music could never be covered by any sort of engagement but these methods help bring your music upfront.
About The Author
Hermit Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by top responsive web design services. He loves to share his thoughts on Social Media Marketing Services and Game Design Development etc.