While it’s true that many law firms are now on at least one social media platform, most are yet to invest the right effort, budget, and time. This is why you’ll find sporadic posts on such profiles, a majority of them being special announcements, such as partnerships and CSR (corporate social responsibility) events.
In response, these firms claim that social media has no concrete results or that they have invested enough in their website.
Statistics show that over 3.6 billion people were using social media platforms in 2020 and the number is expected to rise. Imagine how many potential clients from this number could be seeing your brand. And if you are providing valuable content, how many more will click and engage on your law firm website? But all these can only happen if you are invested enough in social media marketing.
That’s why this article will discuss some of the reasons why your law firm needs social media, as well as a few tips to succeed.
Why Law Firms Need Social Media
Brand Awareness
Being on social media introduces your law firm to thousands of potential clients. If you are posting consistently, your followers will see you almost daily and likely to recall various aspects of your firm like theme colors, logos, areas of practice, and so on.
Brand awareness is usually at the top of the sales funnel. When customers know you like that, they trust your services and are likely to hire them should they ever need legal help.
Increased Website Traffic
Social media introduces a channel where you can share content from your website and other marketing landing pages. If you have a legal blog the better.
With valuable content, your audience will click on these links and spend time engaging on your website. Increased organic traffic from social media is likely to do magic on your conversion rate too.
Social Media Supports SEO
Search engine optimization (SEO) defines all the marketing efforts aimed at ranking your website highly on search engine results. Social media supports legal SEO in two major ways.
First, when visitors use branded keywords to search for your firm, your website appears, along with all social media profiles. This allows them to learn more about you, enough to hire your legal services. Second, social media marketing leads to high traffic and engagement on your site, which are both important determinants for SEO.
Tips to Succeed on Social Media
Offer Quality Content
Whenever you post, ensure that the content is relevant to your practice areas and valuable to your audience. The latter means that you are answering questions your followers have in mind while relevancy ensures high rates of engagement on your law firm’s social media.
For instance, if you are a divorce attorney, most of your content might revolve around divorces and related topics like child custody.
Use Images and Videos
Images and videos capture attention fast and increase levels of engagement on social media. This is known as visual content marketing and statistics show that it performs better than text-only posts. Such content is also crucial for comprehension, especially when sharing informational tips.
If you are a motorcycle accident lawyer, which one do you think will perform better: a paragraph explaining a specific type of motorcycle crash or an image showing the same?
Engage with Your Audience
Social media marketing is more than posting and replying to direct messages. It’s also engaging with potential clients through comments and replies.
Develop legal social media content that evokes engagement from your audience and reply to all comments, questions, and replies, including those that do not address the particular topic under discussion.