You may feel like you’ve already done all the hard work. You’ve turned your app idea into reality, you managed to launch it, and now it’s available for users all over the globe. But, are potential users informed that this killer new app is on the market? And how will they be able to find it? The truth is, you still have some hard work in front of you. Yes, we’re talking about app content writing.
Content is the number one marketing tool for reaching potential customers and skyrocketing your app into the market. You need to write the content that promotes your app and finds its way to your target audience. The good news is- we’re here to help you out.
Here are 6 writing tips to create engaging content for your app.
1. Think as the App User
Before you start writing, you need to understand who are your target app users and what’s their mindset. You need to think like them and thus prepare to write the content they’re going to love.
So, make sure to define your target app users in terms of:
- level of education
- social background
If you’ve done enough research, you know who your target users are and how to cater to their needs.
2. Choose the Right Style
All the content that you write for your app needs to be unified and paint the same brand image for your app, across content distribution platforms.
This is why you need to choose the right writing style and stick to it consistently.
Define how you plan on writing by choosing your:
- tone and voice
- level of friendliness and humor
- language formality
For instance, if you’re writing for a fitness app for young mothers, you should use a friendly tone and voice, a warm personality, and put the focus on motivating and inspiring messages.
Also, always enrich your content with matching visuals to make it even more effective and easier to read. Add images, videos, infographics, and other visuals you can create on your own or outsource.
3. Address Their Pain Points
Your app has a purpose. Your target users will use your app to solve a problem, satisfy a need, resolve an issue, or improve their life in any other way.
This is what your content should be about and what can be the key to your app marketing strategy.
Addressing the pain points of your users, with regards to your app is the winning formula. Here’s an example:
- you have a fitness app for new moms
- new moms struggle with weight loss, getting back in shape, lack of free time
- you create content that addresses all these struggles, e.g. a blog post titled “How to Get Back in Shape: 15-Minute Workout for Moms
By knowing your audience’s needs and pain points, you’ll be able to get their attention through quality content.
4. Provide Value
Great headlines and keyword research will improve your content visibility but are not the end of the story. The content you create for your app needs to provide actual value to our app users, or else it won’t get the attention it needs.
Here’s what makes a piece of content valuable:
- it’s based on reliable facts and data
- it’s informative
- it contains numbers, statistics, or references to other high-quality sources
- it gives explanations, advice, and provides guidance
- after reading, the audience knows exactly why it was worth their time
Valuable content is engaging. It’s what will set you apart from your competitors. So, don’t create any superficial or vague pieces of content, but always provide the highest quality.
5. Organize the Structure
Most apps aim at getting the attention of mobile device users, who can download their app right after they finish reading the content. This means that the structure of your content should be mobile-friendly.
To write mobile-friendly content, follow these simple rules:
- be concise and to the point
- focus on short-form
- divide the text into short paragraphs
- use as many lists, bullet points, and tables as possible
- keep it simple
Your content should be able to fit the screen of different mobile devices and still make a positive impact on your target audience. You can test before you publish, to ensure it looks great on all screens.
If you’re struggling with writing but don’t want to outsource a content writer, you can find help at EssayShark. They can review and edit your content to make sure it’s professionally written and ready to be published.
6. Build Excitement
If you want your engaging content to get people to download your app, you need to build excitement in your target app users. Let’s explain.
If you just write “download our app here” at the end of your blog post or social media post, your users won’t be so pumped up to do it. But, if you get them excited about using your app first, you’ve got them.
Here’s what we have in mind:
- you write an inspirational blog post about a mom who got back in shape months after having her baby
- you share the story of how she struggled, what she did, how she exercised
- your main message is that if she could do it-anyone can do it
This is the perfect moment to invite other moms to stop waiting around and “start their fitness journey” or “fall in love with their body again”.
This way, you can insert the link to downloading your app with much more confidence. Use your content to get your app users emotionally and mentally excited, and have them more willing to give your app a try.
Your app can be the result of a brilliant idea you had and have huge potential for ranking super-high in its domain. But, without the right promotion, all your effort can easily go to waste.
So, make sure to use the 6 powerful writing tips we’ve shared above and secure your app gets the promotion and attention it needs.
Author’s bio. Jessica Fender is a copywriter and blogger at Writeload with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.