Apple Rejected Approximately 35% of Apps Submitted to App Store Between 2017 and 2019

The ongoing Epic Games v. Apple trial continues to provide insight into Apple’s App Store processes, with documents today offering up details on the number of apps submitted to the ‌App Store‌ and rejected by Apple’s review processes.

Apple received an average of five million app submissions per year between 2017 and 2019, and between 33 and 35 percent of apps submitted were rejected by Apple’s review team. On average, there were 1.7 million apps rejected per year, though the rejection rate was closer to 40 percent in 2020 based on trial testimony.


Apple’s documentation suggests that the ‌App Store‌ sees 100,000 ‌App Store‌ submissions per week, which are dealt with by 500 human experts that Apple has on hand. Prior to getting to a human review, apps are analyzed by Apple-designed tools to check for malware and policy violations.

A testing tool called Mercury runs through static and dynamic analysis processes, with the tool allowing Apple to see inside apps to check for hidden code or abuse, and there are other review tools that Apple has nicknamed “Magellan” and “Columbus.” After automated testing, apps receive human oversight.

Dynamic testing includes everything from battery usage to file system access and privacy requests to access device hardware like the camera and microphone, while static analysis checks app size, entitlements, in-app purchases, keywords, descriptions, and more.

In 2015, Apple discussed acquiring SourceDNA, a company that made a tool to allow companies to see the code inside apps. Apple did end up purchasing the company and using its engineers to design a new tool for app oversight.

Interestingly, Apple documents depict the workstation of one of its human reviewers, featuring a desktop with an iMac, MacBook Pro, multiple iOS devices, several displays, game controllers, and more.


Apple marketing director Trystan Kosmynka was questioned for most of the morning, and Epic lawyers visited a favorite talking point – ‌App Store‌ mistakes. Kosmynka was grilled about some of the apps that slip through the review process, such as an app about school shooting that he said in an email he was “dumbfounded” had been missed.

On this topic, Kosmynka was asked if the app review process is unnecessary because of the mistakes that are sometimes made, but said that all it means is that Apple has to “continuously be better.” He said that Apple works diligently to close loopholes, and that without app review, iOS would be a “free for all” that would be “incredibly dangerous to customers, to kids.”

The Epic vs. Apple trial will continue for another two weeks, with the first week set to wrap up today. Apple CEO Tim Cook and other executives are expected to testify during the third week.Tags: App Store, Epic Games, Epic Games vs. Apple
This article, “Apple Rejected Approximately 35% of Apps Submitted to App Store Between 2017 and 2019” first appeared on MacRumors.com

Discuss this article in our forums

MacRumors-All?d=6W8y8wAjSf4 MacRumors-All?d=qj6IDK7rITs

Related posts

Latest posts

This RX 9070 XT turns heads and noses with built-in fragrance diffuser

When you want your gaming PC to smell fresh like an ocean breeze.

A bad mic in video calls can upset your hunt for a job or love

According to a study, people whose voice sounds distorted due to a bad mic are deemed less credible and desirable by the listener(s) during online video meets.

The Radeon RX 9070 XT is selling faster than AMD can keep up

CEO Lisa Su has confirmed the RX 9070 XT has been selling 10x compared to previous generation.

Best tech deals in Amazon’s Big Spring Sale: headphones, tablets, laptops

Amazon’s Big Spring Sale Event has officially kicked off, which means you’ll be able to save up to 40% on all kinds of consumer tech gadgetry!

Best tech deals in Amazon’s Big Spring Sale: headphones, tablets, laptops

Amazon’s Big Spring Sale Event has officially kicked off, which means you’ll be able to save up to 40% on all kinds of consumer tech gadgetry!

macOS 16: everything you need to know

macOS 16 is expected to debut at WWDC this year. Here's everything we know about the new software version so far.

Oppo smartwatch may lead to the small OnePlus Watch 3 we’re craving

A new Oppo smartwatch launched in China may give us a hint at what to expect if OnePlus decides to make a smaller OnePlus Watch 3.

The Google Drive app for Snapdragon PCs is finally out of beta

If you're a Snapdragon PC owner, you can finally download the official Arm64 version of the Google Drive app.

Prices of Nvidia’s best GPU rise by up to $500 – what it means for you

GPU prices continue to get worse and worse with each passing week. Now, Zotac raised the prices of the RTX 5090 by up to $500.

Microsoft is working on something new, but it’s probably not Windows 12

Microsoft appears to be working on a new major update, but if you’re hoping for , I wouldn’t hold my breath. The company has confirmed that it’s testing new content via the Insider program in the Dev Channel, and those changes might lead to a patch that’s set to be released later this year. However, […]