While the German cities of Cologne, Hamburg, Munich, and Frankfurt have more than one Apple Store, the capital Berlin has only one – Apple Kurfürstendamm, which opened in 2013. That looks set to change soon, however.
Render of 43-45 Rosenthaler Straße by project developer Values Real Estate
Speculation that Apple could settle in the eastern part of Germany’s largest city has been around for several years, but recent construction work at a site in the Mitte district purchased by project developers Values Real Estate has offered up concrete evidence to indicate the exact location of Apple’s second Berlin store.
iFun.de reports that Apple is preparing a second store in the eastern part of Berlin, at 43-45 Rosenthaler Straße. Values Real Estate announced in 2018 that it would tear down several old GDR buildings in Rosenthaler Straße and create a new three-part building, with office, residential and business shares in the vacant space.
The construction site is close to the Spree river, within walking distance of Alexanderplatz, and was recently covered in the kind of black wood paneling that Apple has used before. The large glass fronts that extend from the ground floor to the second floor of the neighboring buildings are clearly reminiscent of Apple’s store aesthetics.
Photos depict the recess in the large glass front above the entrance door that’s needed to install the luminous Apple logo. Other shots suggest that while construction is progressing, the opening of the store is likely months away yet.Tags: Germany, Apple retail
This article, “Work Continues on Apple’s Second Berlin Store in Eastern Part of German Capital” first appeared on MacRumors.com
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