Blogs and blogging may seem like something that lost their luster a few years ago. However, this is far from the truth. There are still many great and popular blogs out there, and blogging remains a viable career path for many. However, things are a bit different in 2021. If you want to make a healthy profit from your blogs this year, you should probably do things differently than you would have 10 or even 5 years ago. Below are some strategies to help your blog stand out in 2021.
Adjust Your SEO in Response Google Updates
In regards to blogging, getting lost in the shuffle of Google search results can be the death knell for your ability to make a living from your hard work. While some blogs got away with ignoring search engine optimization in the past, you should certainly not be ignoring the very important role that SEO plays in driving traffic to your blog in 2021. One thing you should be aware of is that the way SEO works is very different today than it was in the past. Always make sure to research the latest updates to Google’s algorithms when optimizing your blog. Also, track your efforts. If certain keywords or landing pages aren’t bringing in the traffic you need, readjust. You should keep in mind that what worked once will likely not work forever with how often Google updates its algorithms.
Mobile Optimization
One of the biggest changes in Google’s algorithms has been factoring in a site’s mobile optimization into the way websites are ranked in Google search results. Over half of internet traffic comes from mobile devices. Google is very aware of this fact and is moving quickly to punish websites that do not conform to the standards used by Android, iPhone, and other mobile platforms. Your website will certainly be punished in search results produced on mobile devices if you do not ensure that your blog is mobile optimized. Keep in mind that not every mobile platform works the same. Make sure to test your blog on multiple mobile platforms and devices. It should work as well on all of them. This testing will allow you to work out any bugs you discover in the user experience that you may have been unaware of otherwise.
Consider Supplemental Methods for Delivering Your Blog Content
Many bloggers today also don’t simply publish blog articles. They use a multi-pronged approach that delivers content in a variety of different ways with different kinds of media. This can include things like YouTube videos, podcasts, newsletters, and more that can help supplement the content of blog posts. For example, implementing a newsletter as a service can allow you to e-mail blog updates directly to individual users. This may, in fact, be a better method of distributing content since people will likely check their e-mail more often than they would a bookmark for a blog in their web browser.
There are many different cases where this can be an excellent strategy. A real estate company, for instance, could use such a newsletter service to deliver new listings to those on an email list in addition to adding that content to a real estate blog as well. Keep in mind that different methods for delivering blog content can also produce their own revenue. YouTube videos, for example, can produce a lot of ad revenue if they get enough traffic. Those videos can also drive traffic to your blog where you can produce even more ad revenue. Diversifying in this way can help to grow your profit margins.
Develop Affiliates and Break News
One way to get your blog noticed is to get referenced by other popular blogs, websites, and content producers on the net. You should always be on the lookout for potential affiliates that can help increase your traffic. However, no one will want to be your affiliate if they don’t get some benefit from referencing your blog content. As such, you should try to produce relevant news-worthy content that is worth referencing. Doing your own independent research and investigations can help produce news others will want to hear about. If you are good enough at this task, you may even become well known within your own niche industry as a reliable news source.
Overall, there are thousands upon thousands of blogs out there. If you want to get noticed by internet users in 2021, you are going to have to fine-tune your strategies. This includes fine-tuning your SEO and mobile optimization. It includes considering new and fresh ways to spread your blog content. It can also include developing relationships with other popular content creators by breaking news for your industry.