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How to Get the Most Out of Your Live Streaming for Business

Live streaming might be a relatively new phenomenon, but it has huge upsides for business marketing. This format is an excellent way to showcase your brand and engage with your audience on a much deeper level, but how can you make the most of it? With a little planning, you can ensure you’re producing high-quality live streams that resonate with your audience and help you achieve your business goals.

Here’s how to get the most out of your live streaming.

Structure vs. Improvisation

The whole point of live streaming is that it’s live! People want to see you as you are, and that means improvising and going with the flow. However, you can’t leave everything to chance.

Live streaming is a great opportunity to show off your business in a less structured way, but you still want a rough guide to make sure you stay on topic. When you find the right balance between structure and improvisation, that’s when you’ll find the content that works for your business.

Show Your Personality

People like to know what’s behind a brand. When we use other forms of marketing, everything tends to be perfectly optimized and in-keeping with the brand identity, but live streaming is a way for your followers to see you in a much more natural way.

This gives you a great chance to show your character and allow people to see the humans that are behind the company.


You want as many people as possible to tune into your live stream, so you need to make it as accessible as possible. The majority of people watch videos online without the sound on, but there is also a huge population of people that are hard of hearing, so this makes it a little more difficult to grab people’s attention or even relate to them. One way you can overcome this is through AI-powered closed captioning services, which can help turn your words into text so people can follow along even if they don’t have their sound on.

It might be a small detail, but it can make all the difference.

Reach a Wider Audience

Why limit your streams to just one platform? There’s a huge audience that’s eager to interact with live streams, but they’re spread out across different platforms. Luckily, the right software allows you to stream to multiple platforms at once.

This expands the number of people you can reach and can have a huge impact on engagement. The more people you have watching your stream, the better, so it’s well worth looking into how you can stream to multiple platforms at once.

Don’t Overcomplicate

It’s easy to overcomplicate these things when in reality, it often pays to keep it simple. If you’re just starting out with live streaming, then it’s best to feel your way in and just start out with something more basic. You can gradually expand what you do as you become more accustomed to the process, but in most cases, simple will do. Think of content that will entertain and inspire your audience and stick to that!