Writing for your audience is the best SEO writing tip because it flows naturally if you like what you are writing about your audience will appreciate it and return for more. They will tell others about your writing style and content and your reach will naturally increase. Create eye-popping headlines known as “clickbait” and use keyword-rich phrases to attract algorithms. Make sure to structure your posts properly and incorporate colorful imagery then propel your content with social media platforms and implement Google authorship, and you will have achieved your SEO goals.
Measure Targets, Establish SEO Benchmarks, and Develop an Action Plan
Realize that search engine optimization is a complicated process and not easy to master. Think of it more as a marathon than a sprint race so be patient and prepare for the long haul if you wish to achieve success. Develop a plan of action to achieve your goals. If you plan on running a marathon you will have to measure targets of speed and distance to keep pace with your physical ability then set benchmarks that will allow you to increase or decrease your speed according to your endurance so that you can achieve your ultimate goal of finishing the rest. Whether you finish first or last is not the point since, as in a marathon. SEO ranking involves many factors that are sometimes beyond your control such as weather and terrain, so too the way Google and other search engines work is constantly evolving so what you did last year or three months prior may have no impact on your present condition, the point is to stay in the race and adapt to the situations presented so that you reach your goal of making it past the finish line.
Create Content Based on a Fixed set of Topics or Keywords
Share of Voice or SOV helps you to understand how well your brand ranks based on a fixed set of topics or keywords. Focusing on specific topics and keywords rather than being all over the place with subject matter will allow you to analyze and benchmark what percentage of those words elevate your brand’s rank on the first page of Google. The pros at Sonder suggest using a combination of content marketing, PPC, technical SEO, and copywriting services to attain amazing SEO results. It also helps to understand the types of content formats that are ranking well for your target keywords. Creating topic-specific content using brand-related keywords also exposes new distribution channels to reach your customer. Pulling all of the keywords that you and your direct competitors are ranking for within search engines will help to give you a clearer understanding of the number of customers, opportunities, leads, and visitors your website will need to bring in so as to hit your overall marketing goal based on the benchmarks you have set for the company.
Create SEO-Friendly Content
High-quality content is necessary to be successful in SEO. Furthermore, all your posts should be well-structured so that Google can quickly identify which articles are the most important. Writing content that is SEO-friendly is a lot of work but failing to do so is just a waste of time and not worth the effort, so be creative and informative. The content you create must be interesting, timeless, and command a reader’s attention. Realize that a few pages of schlock and obvious sales pitches disguised as posts will not get you anywhere near ranking on Google’s top ten links. Begin by writing a few unique, cornerstone articles, then support those posts with materials that are not only interesting but well written and researched so that your articles can be cited as sources.
Evaluate What Content is Currently Bringing in the Most Valuable Traffic
If you choose to create content about horse and buggy models and top hats instead of race cars and the latest Tesla sports car model realize that your hard work in writing probably won’t reach as large of an audience or make much impact in traffic to your website. Unless your niche business is selling top hats and horse and buggy carts you should focus your effort on keeping your ear to the ground and finding creative ways to relate your brand or product to what is trending and relevant in search queries. Of course, this means you will have to do research on current events and how they fit in with your business but why waste time on writing about something that will ultimately not get you the benchmark results you have set to achieve your SEO goals.
Organize Your Content Information
Obviously, the better your information is organized, the easier it will be for readers to parse the value of your content. Whatever topic you choose to write about search engine web crawlers or bots and spiders will look at the structure of your writing to learn what your site is all about, therefore better organization can make it easier for your site to be crawled. Google and Bing use bots to index the content of websites all across the internet so that those websites can appear in search engine results, therefore the better organized your thoughts are in writing with relation to your brand, the better the SEO performance you will attain in the end.
In the end, once you realize that ranking for a competitive keyword is not a sprint, rather it’s more like a marathon, you will be more prone to achieve the SEO goals you set. The more visitors read, share, and interact with your content, the better your chances of increasing your score, and that will only happen if you take the time to write creatively and do your research regarding whatever brand you are attempting to market. The more visitors read, share, and interact with your content, the better your chances of increasing your score, and that will only happen if you take the time to write creatively and do your research regarding whatever brand you are attempting to market.