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How To Build A Great Business Website

If you’re new to the digital scene as a creator, learning to speak the language of the internet may seem like a daunting task.  However, there are plenty of resources at your fingertips to guide you through the process. 

You’ll need a good website to give your small business a fighting chance, so it’s time to get to work.  Take the time now to check out a quick synopsis of a few tips that will get you well on your way to building a great business website. 

Choose a solid building platform

You’ll want to find a building platform that is user-friendly, especially if you are brand new to the process of building a website.  Building platforms make it easy for you to build a site without being fluent in a coding language. 

For a great small business website, start your hunt for a good building platform by checking out what WordPress and Squarespace have to offer.  For an even simpler process, find a platform that also provides your hosting services. 

Choose a domain name

The domain name you choose should align with the business name and purpose.  For example, this site sells firearms and firearm accessories.  The domain name for the site let people know exactly what they’re in for before they ever arrive. 

Make sure your domain name choice is easy for users to spell.  Keep it short and simple, and include relevant keywords to your business for the best outcome. 

Select a theme or template

After you choose a great platform from which to build your site, choose a good theme or template as a foundational guide to the structure of your pages.  WordPress and Squarespace both offer a wide variety of templates from which to choose, and they’re all easy for users to customize.

Add your content to the pages

Now you have your bones setup for your website design.  It’s time to add the meat of the content.  Your website should offer a clear look at your products or services, so people know what you’re selling. 

You also need to make sure you include plenty of opportunity for users to communicate with your operation.  Communication will help get the ball rolling on a long term relationship with consumers, so encourage users to leave their mark. 

Optimize for search engines

By now, you have a pretty cohesive experience built for your site.  It’s time to optimize what you have done.  Dive into the concepts of SEO, and apply what you find to your content to make it more visible to the right people online. 

Publish your business website

Publishing your new business website is as easy as the click of a button.  Before you launch your new website, you should begin building the hype on social media and other digital outlets.