Real estate is one of the most competitive industries, making it a lucrative career if you play your cards right. However, many agents struggle to stand out amongst saturated markets—especially those who skimp on marketing.
Successful agents have pinned-down tried-and-true real estate marketing techniques, like building a professional, easily accessible website, engaging with clients via social media, and utilizing skilled videographers and photographers to showcase their properties virtually. Nowadays, homebuyers want quick, easy access to their agent and listings, and digital formats have allowed real estate professionals to connect with patrons effortlessly and build an extensive online portfolio of listings.
However, creating an efficient real estate website is more than slapping a couple of pictures on your page and adding your contact information. If you’re looking to renovate your webpage, read on for digital remodeling tips and set your business apart from the rest.
Capture home photos with a 3D camera
Nothing is more frustrating to homebuyers than poorly-photographed listings that make it difficult to envision their lives in the space. Instead of taking a handful of snapshots and calling it a day, consider investing in a 3D camera that can showcase the entire property from head to toe. 360-degree cameras capture multiple points with various lenses, scanning the area to create depth and capture detail.
For agents looking to give clients an accurate picture of the listing, a 3D camera is highly beneficial. These state-of-the-art innovations allow homebuyers to investigate the property digitally, an experience sure to rival in-person showings. Plus, because the images are available on your webpage, clients will gain access to a 24/7 open house, allowing you to free up valuable time to spend on essential tasks, like processing paperwork and bargaining with homeowners.
Although some advertisements may be unavoidable or necessary for your webpage, limiting the number of pop-ups is critical, as clients bombarded with sign-up banners or notifications may become frustrated and annoyed. Additionally, steer clear of embedded audio advertisements that can blast through speaker systems, turning clients off from your page. Although a banner asking them to subscribe to your newsletter may feel essential to your process, allowing them to click and investigate on their terms is a better solution than disrupting their browsing time.
Educate website patrons
Although you may understand the difference between a fixed and adjustable-rate mortgage, your clients may not. Avoid using too much legal or real estate jargon, as it may confuse or frustrate clients checking out your site. Instead, offer simple explanations when possible, or consider adding helpful resources for difficult-to-understand processes. That way, clients will feel knowledgeable instead of out-of-their-league when pursuing your webpage.
Start a blog
Nowadays, real estate agents gain mass amounts of leads from related blogs linking to their official websites. By creating an immersive blog that discusses the ins-and-outs of home buying, property ownership, and real estate processes, you entice the reader to check out your services. Additionally, you can take the time to do a questionnaire, allowing clients to ask about confusing processes and behind-the-scenes details, putting information into a handy blog post.
Prioritize mobile functionality
Although a high-quality, easily accessible webpage is essential, it loses value without mobile capabilities. As smartphones continue to sweep consumers, pushing internet use from computers to mobile devices, optimizing web pages for small, compact screens are necessary for any successful business. Homebuyers have begun searching for listings via their smartphones, favoring on-the-go inquiries and browsing to fit their fast-paced lifestyle. If your site is error-prone or incompatible with smaller interfaces, you’ll want to invest in mobile-optimized themes and functions for users with an affinity for smartphones.
The bottom line
The digital age has changed how successful real estate professionals run their businesses, with clients demanding online listings and mobile capabilities to fit their busy lifestyles. Luckily, revamping your webpage is within reach, with 3D cameras, website-building capabilities, and easy-to-implement blog posts to pique interest. Stay ahead of the game by remodeling your online presence to fit in with the 21st century digital age.