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Home News How to ensure a website redesign doesn’t negatively impact your SEO

How to ensure a website redesign doesn’t negatively impact your SEO

As most Search Engine Optimization (SEO) gurus will attest, website marketing is an on-going process and it takes time, dedication and resilience to get your site to the top of the search engine listings.

Often companies spend many years working tirelessly at achieving a high ranking for specific pages – but what happens if your site is starting to show its age and you need to perform a redesign? Will revamping your website have an impact on its SEO, either positively or negatively?

The short answer is it could do either – and the effects of updating your site are very much dependent on how you approach the task.

The key SEO precautions you should take in a redesign

First of all, it’s worth stating that unless you’re already highly skilled at web production or programming, it simply isn’t worth attempting to do a redesign of an already highly-rated website on your own. Chances are you’ll miss important details in porting your content to its new home and could destroy your previously successful ratings.

Rather, if you’re looking to redesign your site and want to retain its standing in the search engines, you would be well advised to seek the skills of an experienced professional. For example, ALT Agency offer website design in Coventry and are also highly skilled at transporting existing sites to new layouts – just the kind of skills you need to make a successful transfer to your new layout.

As a general guide, you will want to make sure the design firm you use takes the following precautionary measures before updating your site:

Note all page titles from the old website: Your site structure is exactly what Google and other search engines will have referenced and what will have ranked you highly in the first place. You must list these page titles to avoid links and content being ‘lost’ in the transfer process. Some Content Management Systems (CMS) like WordPress make this process relatively easy but if your CMS doesn’t offer the same level of support for referencing pages, you will need to generate a full sitemap of the website.

Never perform a redesign on your live URL: You should avoid making changes to your live site as it can cause confusion or other issues with your users – plus you also have the very real potential to make irreversible errors. Instead, you should copy your site to a temporary URL and make all your required changes behind the scenes. Remember, your web design company should do this automatically for you – but it’s worth checking with them to make doubly sure and also ask where they intend hosting the temporary site.

Perform thorough testing on the temporary site: You should ask your developers to give you full access to the temporary site before replacing your original content. Gremlins and glitches can and do happen in even the best-planned projects so it’s best you iron out any problems before putting the new site live. In particular, you should check for broken links, missing pages, lost CSS tags, etc. You cannot be too thorough with this stage of the development so take your time and comprehensively check for errors.

Add properly-formatted 301 redirects: If your developer has accidentally (or intentionally) changed page name formats, they will need to add formatted 301 redirects to your site to ensure Google doesn’t receive “404 page not found” errors.

For example, if your contact page was previously called “/contactus” but the developer has renamed it to “contact-us”, Google will be unable to find it without being given a redirect. Perhaps more importantly, 301 redirects inform search engines that the URL has changed so they will start referencing the new address rather than the old.


Corsair Dark Core RGB Pro review: My new favorite gaming mouse

Corsair's latest wireless gaming mouse ticks all the right boxes.Corsair covers the entire gamut of gaming accessories, with its recent

Robosen T9: Build your own transforming robot

Artificial intelligence, machine learning, and robotics are everywhere. It’s the stuff that powers nearly everything we do whether we see it or not. But if we’re really being honest with ourselves, it would be cool to have a robotic companion.If you’re like us, the Robosen T9 Programmable Robot is the buddy you’ve been wishing for, and it’s also a great way to get into the world of robotics and programming. And currently, it’s 19% off, at $399.99.Not only is the Robosen T9 fun, but it’s programmable and functional. It’s controlled via voice or a companion app and can alternate between car and robot mode. But that’s not all.With 22 servos built into its chest, hands, and legs, the Robosen T9 can also walk, gesture, dance, and more. In fact, in car mode it can serve as a functional RC car that you can race. It wakes up quickly from standby mode, houses a 2,000mAh battery, and is always ready to play. And because it’s 2.4 pounds, it’s easy to pack for kids who can’t be without it.FeaturesArtificial Intelligence. Easily wake up robot from standby mode & oder it to transform or perform cool stuntsRobots & Cars. Core technologies allow it to automatically transform between robot and vehicleIntelligent Programming. Customize your T9’s actions with 3 intuitive & easy to use programming platformsRobosen Hub. Join a great global creative community of robotic fansArtifical joints. Allow smooth & effortless movementsBipedal Walking. An ability that can be observed on its robot formRace Function. An ability that can be observed on its vehicle formRobot Control/Command. Can be done through voice or appThe Robosen T9 is also a cleverly designed educational tool which helps you to understand coding. Through the robot you’ll learn Motion Memory Recording, drag-and-drop coding, and 3D graphic programming. If you want to get into the world of STEM, this is a great start.The Robosen T9, which has a ton of 5-star Amazon reviews, is currently 19% off at the AG Deals Store, putting it at just $399.99.Best SellersEarn Credits!For every $25 you spend in the AG Deals Store you get $1 credit added to your account. And, if you refer the deal via social media or an email that results in a purchase, you’ll earn $10 credit in your account.First Time Buying?If this is your first time buying, you are also eligible for 10% discount! Just be sure to subscribe for email updates.Free StuffNot looking to spend any money today? No worries. You can still visit the AndroidGuys section for freebies and pick something anyhow.

Discord introduces mobile screen sharing for Android and iOS

Discord is one of the primary chat apps for gamers. It operates in a manner similar to Slack, with multiple channels you can join within a group. It also offers video and audio calls. With the pandemic, many more people have flocked to Discord for a way to communicate with their friends. The company has seen this change, and has therefore decided to offer mobile screen sharing on both Android and iOS.Now, while in a video call, just a few taps, and you can share your screen with friends. You can share games, videos, your web browser, whatever you want. This is available on only Android phones and iPhones at the moment, but Discord is hoping to bring this to tablets shortly.You can download Discord on the Google Play Store or Apple’s App Store.

Ekster Wallets review (Video)

When it comes to smart devices, it’s not always about electronics and gadgets. Indeed, Ekster has taken a smarter approach to the concept of wallets. Here we review a few of its current offerings, one made from vegan leather and another from aluminum.Standout FeaturesPatent pending quick access card technologyRFID blockingStore up to 12 cards in the ParliamentMultiple designs for any styleAvailable in genuine and vegan leatherWhere to BuyAvailable from Ekster starting at about $59.