Google is a search engine that does never gets to sleep. This is because it is always testing out and developing new features that are best used in the 21st century. Now, with the Augmented Reality, you will realize that this is a hot topic that needs serious input in every aspect and every manner.
AR is a way of making digital images to be able to appear in the living room without any problems. The good news is that with the use of the structured data tool like lens technology, be assured to develop a lot more than your expectations. It has been designed in such a manner that the physical environment is better infused with the digital world.
But before we go further, do you understand what the term Google lens means?
This is an image recognition technology that has been designed to allow users to be able to interact with their real objects by using the phone camera.
Google technology comes in handy at this juncture in conjunction of the help of AI. It can interpret objects on phone camera to get the relevant information that is needed. It has been made to be able to scan and also translate text, explore local attractions, and also see furniture at home.
Some phone models have gone further to build this special feature of this technology right into their phone models. Never worry if it’s not installed in a phone, just go a step further and get it on the play store.
How to use this technology Lens?
There are many ways that this app will be of use, even more than expected: –
- While traveling and find a ticket that has been written in a foreign language and is not able to translate it, move the camera over the ticket and the text will be translated for your phone studying.
- It is the best app that is used for learning more about a specific environment.
- What should be done is pointing a camera into a nearby landmark. You will be able to see and read the historical facts and even information about it. More than that can use it in an animal-breed or plant.
- Can be used it in buying products. Just tap the image and the search engine will find the same item that was being looked for.
These are but a few as the app can do more than that.
How to get products as a marketer be featured on lens?
The first thing to be done is the product listing on Google. Most listings are free but for those that see it for to them, run them on online shopping for better listing. This will ensure that your products are at a better chance of getting noticed by clients as they do their searches.
How to get image optimized
The process of using technology is just the same as using reverse image search. but we found out that it incorporates more the use of AI in a sophisticated way. Remember that the principles that will apply in the use of regular image optimization will also apply to the lens technology. Here are some of the things that you need to know
The size of the image
Ecommerce websites are known to have a lot of images and that’s why the loading times will be very important. We advise using a tool like JPEG, PNG to compress or shrink images for faster loading.
Pictures should be labeled and keywords added
This is very beneficial as such kind of data will add some more detailed information to the photo. Use captions, ALT text, or use EXIF data as it can be edited from a computer. Clear information in image will improve its SEO and also user experience.
High-quality photo graphics should be used
Let the right kind of color of the image-product you that are selling in eCommerce store match well for the client to select and click. Blurry images should be replaced, the ones that are not fully shown removed. This will give google an easier time to get the client to understand better what’s he/she is looking for. And what they also expect to get.
Google Lens is bringing back the world into one selling place. For those that want to shop online, you can be able to achieve that. What you will need to do is to go to the online store, text in the product, and search for it. You will be able to view it well and know what kind of product you are expecting to get. Google lens is one of the best-rated apps as they help buyers search for more items and even spend more time browsing eCommerce websites. So, for marketers, this is rated as big news for you.