Several people are now listening to podcasts during their spare time because they tend to get a lot of information from the people hosting the shows, as well as the ones being interviewed. The topics in these podcasts are vast and wide-ranging from health and fitness to politics and economy to name a few. Some podcasters also offer valuable entertainment content for the enjoyment of their listeners.
If you are running a podcast business, below are some of the ways on how you will be able to improve it and get more listeners to listen to your episodes.
Leverage Social Media for Promotion
One of the primary ways to improve your podcast business is to leverage various social media channels to promote your content. The podcast experts from wiredclip.com suggest that you share updates whenever your episodes go live. In this case, you can pin your episode on Twitter or post the iTunes URL of your podcast episode on Facebook. You can also create quote images using Canva and share them as a standalone social update with a link to your episode’s iTunes URL.
You can also create teasers a day before you release your next podcast episode and reshare the link of the whole episode multiple times after its release. You can even feature a behind-the-scenes of the episode in your Instagram stories. Just keep in mind that the key is in making your episodes easily shareable too so that your listeners will be able to effortlessly spread it out to their network.
Repurpose Your Episodes
Another way to improve your podcast business is to repurpose the episodes that you make. In this case, you can convert your audio episode into a Youtube video to reach a wider range of audiences. Through this, you can even maximize the close captioning and automatic transcription features of YouTube. You can also reap SEO benefits from converting your audio episodes into YouTube videos. Fortunately, there are already several tools that you can use for the conversion.
In case you will not be leveraging YouTube’s automatic transcription, you can still use other tools to transcribe your videos. In this case, you can even have a full transcript of the entire show. Otherwise, you can also just transcribe the highlights of your show for emphasis. Rest assured that transcribing your shows may pose many SEO benefits, allowing you to garner a wider audience reach, helping your podcast business flourish because of the increase in your listeners.
Like with any other business, you need to keep your listeners engaged with your podcast episodes to keep your business thriving. One of the most viable ways for you to do this is to run giveaway contests, particularly if your funding allows you to do so. Some of the things that you can giveaway include shirts, product discounts, as well as stickers. In case your budget is quite tight, you may consider a free mention in your show’s notes or a shout out at the end of your show. You can even have the lucky winner guest in your next podcast episode for a couple of minutes. All these will surely keep your listeners interested because after all, who doesn’t want to win in a contest giveaway?
Collaborate With Other Podcasters
You can also improve your podcast business by collaborating with other podcasters. In this case, you can be a guest to the episodes of other podcasters in your niche or get other podcasters to guest in your shows. Just keep in mind that booking guests for regular appearances in your episodes may prove to be quite challenging, which is why you may need to plan weeks.
Rest assured that several other podcasters will be able to appreciate your efforts in trying to reach out for a collaboration. Other than this, you can also consider submitting your content to podcatchers and aggregators, or the major apps that play podcasts episodes. In this way, you will be able to expand your audience reach more.
To improve your podcast business, make sure to leverage all the other digital platforms that you can use such as social media platforms. However, this entails the need for you to make your episodes shareable to make it easy for your listeners to spread them to their network. You also have the option of repurposing your episode to be shared on other platforms. You can also run contests to engage your listeners or consider collaborating with other podcasters or even submitting your content to podcatchers. All these are geared towards ensuring that your podcast business will thrive.