Search engine optimization is vital to both small and established businesses. However, small companies tend to make the most SEO mistakes. Making mistakes at the starting stage is normal for everybody because you are busy with other things, leaving less time to perfect your SEO skills. Knowingly or not, making SEO mistakes will cost you a lot and hinder your business’s overall growth. This article talks about the 6 most common mistakes made today by most companies and how to easily avoid them. Few wise people outreach SEO Company to improve search engine results.
1. Focusing on The Wrong Keywords
Keywords are a huge part of SEO because they’re what Google checks to determine your rank on search results. Trying to rank for generic keywords is a bad idea because your small business will be competing with huge companies in the same niche all over the world. The best thing to do is narrow down to your locality. Therefore, it’s better to use a long-tail keyword such as “SEO agency in London” because you will be dealing with less competition. Such a keyword would perform better compared to “SEO agency.”
Using long-tail keywords gives you a better chance of ranking higher on Google SERPs. However, long-tail keywords have a low search volume, but you can make up for it by using several long-tail keywords on your different pages.
2. Ignoring Page Speed
If your website is slow, you will undoubtedly experience a huge bounce rate because the visitors know there are other options out there. You can speed up your site by resizing your images into smaller and easier to process sizes. Luckily, you can install a WordPress plugin to resize your photos to help fasten the process and boost SEO.
Also, enable gzip compression and browser caching and use lesser WordPress plugins to help speed up the site.
3. Publishing Poor Content
When you research about SEO, you will never lack a point about writing great content. Your website should contain high-quality content to ensure Google considers you a great fit to appear in relevant search results. Google will not show your page on the first page if your content is shallow and does not add value to the readers. However, Google is not your audience. Therefore, remember to focus on providing value to your readers, and Google will undoubtedly see that effort and rank your site higher.
Quality content should also not be plagiarized or stuffed with keywords because that makes it exhausting to read. SEO-optimized content should be easy to read and understand as that even leads to return website visitors, hence higher traffic.
4. No Mobile Optimization
Not everyone uses their laptops to search for stuff nowadays. Most of us are so busy that we prefer using our phones when we need to quickly Google something on the go or even while at home. So, if your website is not mobile-optimized, you will miss out on so much quality traffic from smartphone users worldwide. Google has a unique tool to test a website’s mobile-friendliness. You can use this tool to check what you need to improve to boost your website’s mobile-friendliness and increase SEO results.
You can also visit your site using your smartphone and try accessing everything to see if you face any difficulties. If you see that some pages are not displayed correctly because you are using a phone or some buttons aren’t clickable, then fix them ASAP because that can really affect your SEO.
5. Not Updating Your SEO Techniques
Search engine optimization is ever-changing. The tactics you are using right now can provide awesome SEO results, but they might stop working in a few years. What will you do when that happens? You should always stay updated on the latest SEO trends to ensure you follow and implement them on your website. Doing that helps you avoid being stuck with outdated tricks and enable you to maintain your SEO results.
6. Not Including A Call to Action
A call to action enables you to make sure your website visitors don’t go to other sites to buy the service your content just discussed because you didn’t direct them to your SEO company. Therefore, ensure your content has a call to action at the end, asking readers to buy, subscribe, or sign up for your newsletters. That way, you can significantly boost your website traffic and sales without losing any visitors.
SEO is tricky because if it were easy, we would all be ranking at the top positions. However, we must fight our way to the top, and without an excellent guide, the journey gets even harder. Fortunately, this article discusses the most common mistakes that many businesses make hence slowing their progress. So, use this article as a guide to help you avoid these mistakes and get the best results from your SEO efforts.