Friday, March 29, 2024

Understanding the Importance of Big Data in App Development

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Even among experts like Think Data Group, the question of what makes a great app is hotly contested. When we talk about the factors crucial to a successful development process, however, big data frequently comes up for discussion, and certainly, it plays a pivotal and ever-increasing role

Indeed, big data – aka the millions of bytes of data that come from users each and every day – is undoubtedly invaluable in teaching developers more about the demographics they’re hoping to serve, from their likes and dislikes through to the marketing approaches that work best on them.   

Offering a huge sample size through which developers can study these behaviours, there’s no doubt that big data can contribute to the creation of much-improved products when properly analysed and utilised.

Using and understanding big data

Source: Pixabay

The value of big data primarily lies in the sheer size of it. Offering insights into the behavioural patterns and trends of potentially millions of app users, it can provide incredibly detailed and informative information on what does and does not work.  

However, due to its volume, it’s not an easy tool to work with. Furthermore, in order for databases to be of any real use, app developers need to be able to correctly manage the raw material at their disposal.

Thankfully, there are lots of tools out there to help them do this, with the Postgres Database Performance Monitor being only one example. Designed to measure each process, query, and metric on a system down to a microsecond, its primary purpose is to help users to identify and correct any performance issues.

The information generated by such software is hugely valuable and can help to create an end product with the highest possible chance of success.

Creating customer-driven applications

Source: Pixabay

Returning to our original question re what makes a great app, it’s fair to say that the best examples tick a number of boxes. These include, for example, ease of use, speed, attractiveness, and, most importantly perhaps, meeting a specific need.

It’s this latter point that makes such apps useful, and therefore valuable, in the eyes of customers, and one way to understand what users want is by reviewing the data they generate each and every day.

This is where big data comes in, allowing developers to perform an extensive analysis of the customer experience, in order to create apps that are efficient, usable, and meet a specific need among their target demographic.

What this achieves, quite simply, is an app that’s specifically based on and catered towards the user experience. The end result is a saleable and, most likely, successful solution that could not have come about without the invaluable contribution of big data.  

When it comes to creating top-quality mobile applications, it’s fair to say that the best products on the market are user-driven. Designed to meet a need or sate an appetite, these can essentially be released to an already existing audience, almost guaranteeing them a positive reception and profitability.

This is a feat that could not be achieved without the aid of big data, helping to explain exactly why it is that so many app developers are turning to it for help in designing, developing, and creating their products.

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