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These are the best Chromebooks for students of any age!

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Chromebooks are great computers for a lot of different uses, but they are almost tailor-made for education. They’re designed to perform well even with modest specs, the software is hard to break, corrupt, or infect, and if a student breaks a laptop, they just need to log in on any other laptop in the school system to get back to work. There are a lot of great options to choose from, but our top pick is the ASUS Chromebook Flip C214.

Best Overall: ASUS Chromebook Flip C214

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The ASUS Chromebook Flip C214 is the best Chromebook for students because it provides an excellent experience in a compact, durable package. The 11.6-inch screen is easy to see in a wide array of angles — even in direct Florida sunshine — and the zinc alloy hinge allows you to rotate the screen around 360 degrees into tent or tablet mode as needed. A 2-in-1 Chromebook allows your student to interact with lessons and content however they want: with the keyboard and mouse or directly with the touchscreen.

There’s also the option for a C214 with a built-in stylus for those who have problems touching smaller touch targets accurately, a great inclusion. I’ve adored the usefulness of a stylus for precision tapping in tent/tablet mode and when I’m reading webcomics while eating powdery snacks, which is what I use it for most often.

I have adored the usefulness of a stylus for precision tapping in tent/tablet mode and when I’m reading webcomics while eating powdery snacks.

The C214 lasts about 10 hours on a single charge, meaning it should last the whole school day and some homework before you need to seek out a charger. Like most modern Chromebooks, the C214 uses a 45W Power Delivery charger, meaning even if your kid loses or breaks the in-box charger, you can find a replacement charger easily and affordably.

There are also USB-C ports on each side of the C214, along with one USB-A port and a microSD slot to help expand the 32GB of storage the C214 comes with. The microSD slot on the side of this model is recessed, helping avoid accidental ejection, but the edges are sculpted so that a clothespin edge is the perfect size for inserting and ejecting cards. As a nail-biter, this small joy speaks to the attention to detail ASUS has taken with the rugged, reliable C214.

Yeah, there’s only 32GB of internal storage here and only 4GB of RAM, but 4GB of RAM is enough for schoolwork, research, and Twitch streams — I mean homework!! 32GB of storage could get cramped when installing tons of Android apps, but for most elementary and middle-schoolers, it should be more than enough. The corners of the Chromebook have rubberized edges and the outer shell is covered with non-slip textures that are scratch-resistant. The keyboard is spill-resistant and the ports are reinforced, too, so hopefully, it should be able to withstand a few years of chaos with your child.

Pros:

  • Exemplary battery life
  • Stylus is nice
  • Screen is readable in full sun
  • Compact and rugged
  • Spill-resistant keyboard

Cons:

  • Only 32GB storage
  • Only 4GB RAM
  • Popular and sells out quickly

Best Overall

ASUS Chromebook Flip C214

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  • $425 at Amazon (Non-Stylus)
  • $470 at Amazon (Stylus)

Rugged, reliable, and ready to pull an all-nighter

With a durable shell and easy-to-read touchscreen, the C214 is a Chromebook great for the classroom and homework.

Best for High School: Lenovo Flex 5 Chromebook

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The Lenovo Flex 5 Chromebook is our new pick for the best overall Chromebook because it offers up just about all the features you’d want in a mid-size Chromebook without costing a whole semester’s worth of allowance. This laptop is physically less than an inch bigger than the ASUS C214, but it has a much larger 13.3-inch 1080p touchscreen, a backlit keyboard, and nice loud speakers. You also get a more powerful Intel Core processor instead of a Celeron and you get more internal storage for running Linux apps or downloading Disney+ movies for when you’re bored in study hall.

To quote Han Solo, “she’s got it where it counts, kid”.

This laptop hasn’t been ruggedized and life-proofed like the C214, but the Lenovo Flex 5 is as perfect for an older kid as it is for many adults. You get a comfortable, evenly-backlit keyboard for late-night procrastinated projects and a pair of big, front-facing speakers on either side to keep the tunes going while they do. The port configuration here is a match to the C214 — two USB-C ports, one USB-A port, a microSD slot, and headphone jack — but you’ll need to be more gentle on this laptop if you want it to last you its full eight years of Chrome OS updates.

The battery here should last you a whole school day and homework, and charging it back up shouldn’t take too long with the in-box 45W PD charger. Not many families have Wi-Fi 6 routers — and even fewer schools do — but you should still get better Wi-Fi stability with it, and the same can be said of Bluetooth 5.0 for your headphones or Bluetooth mouse.

If there’s a downside to the Flex 5 besides it not being kid-proofed, it’s that it’s a brand-spanking-new model that can be hard to find. If you hurry, you might get one before the term starts, but if you can find it, your high schooler will thank you for it.

Pros

  • Crisp 1080p touchscreen
  • Loud upward-facing speakers
  • Great internal specs
  • Backlit keyboard
  • Wi-Fi 6 compatibility

Cons

  • Not as durable
  • Limited availability

Best for High School

Lenovo Chromebook Flex 5

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$410 at Amazon

Everything a teen could want

The best Chromebook for everyone is also a great model for middle or highschoolers who don’t need a kid-proofed laptop.

Upgrade Pick: ASUS Chrombook Flip C434

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There are plenty of powerful Chromebooks out there these days, but the most ultra-powerful Chromebooks tend to sacrifice battery life for raw power that you just don’t need most of the time. The Chromebook Flip C434 is powerful enough for my full-time workload, but it can still last all day and look good doing it. With a bright 14-inch screen and premium aluminum housing, this is a machine that’s still portable enough to haul every day but big enough for split-screening your research and your paper — or your homework and your favorite Twitch streamer.

The backlit keyboard is great for long nights of cranking out term papers in dimly lit libraries. The m3 processor can keep 20-30 tabs open at a time and handle Linux and Android apps with ease, and while 4GB of RAM was more than enough for the C434 that I used, more RAM is awesome and I’m happy to see the 8GB models more available now than they were last summer.

ASUS does have a newer and beefier model in the ASUS C436, but I still recommend the C434 for students because while the C436 is more powerful, it is also twice the price. Battery life on the C436 is average again — after launching with a bug that hobbled battery life — but I wouldn’t trust it to last an entire school day on a single charge. There are still i5 models of the C434 out there to be found, and for lower prices than the C436.

Pros:

  • 8GB RAM models available
  • Bright, big screen
  • Backlit keyboard
  • Premium look and feel
  • Intel m3 processor

Cons:

  • Expensive
  • Newer model available
  • Not quite as durable

Upgrade Pick

ASUS Chromebook Flip C434

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  • $569 at Amazon (Intel m3)
  • $788 at Newegg (Intel i5)

A great Chromebook for college and high school students

Need a bigger screen and a more powerful processor for your work? ASUS has you covered with this premium pick.

Best Chrome Tablet for Education: ASUS Chromebook Tablet

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Chrome tablets make a lot of sense for younger students, as they’re lighter, easier to grab with smaller hands, and most education models have a stylus for doodling or tapping away at education games. If your child wants to play some games, watch some videos, and do some reading or drawing, a tablet is the best fit, and you can pair it with a Bluetooth keyboard once they’re old enough to need more serious typing.

I would love to point you towards the Best Chrome OS tablet on the market today — the 10-inch Lenovo Chromebook Duet — but unfortunately, the Duet doesn’t have any heavy-duty cases available at the moment and it’s not ruggedized enough to withstand the abuse a younger student would inflict upon it. Thankfully, there are several affordable Chromebook tablets designed specifically for the classroom and younger students. I like the ASUS Chromebook Tablet because it comes with a stylus and is a more well-known brand with a better legacy of support.

It only comes with one USB-C port and no USB-A ports, not that a younger child will need to use those often, but you still have a headphone jack and a microSD slot for expanding the 32GB of internal storage, two features that the Lenovo Duet lacks. It’s not the most powerful Chromebook device around, but it’s the perfect level for younger grade-schoolers, and the extensive durability standards that ASUS holds it to ensure that it should hold up to the chaos of a younger user so long as they show it a basic level of care.

Pros:

  • Includes a stylus
  • MIL-spec durability
  • Good match for younger users
  • Expandable storage

Cons:

  • Only one USB-C port
  • Modest specs
  • Expensive for what it is

Best Chrome Tablet for Education

ASUS Chromebook Tablet

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  • $325 from Amazon

Great for doodling, reading, and watching.

For younger users that aren’t typing much, this tablet is perfect easing children into Chrome OS.

Best Value: Lenovo Chromebook C340 (11.6″)

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The Lenovo Chromebook C340 (also known as the C340-11) was our overall best Chromebooks for a while — and is still our favorite compact Chromebook. It features the same processor and RAM as our overall pick, the ASUS C214, and it even has the option for 64GB of storage, which is great news for older students who will be installing a lot of apps or downloading music and movies for offline viewing.

If you can deal with this Chromebook not being child-proofed the way the more education-focused models are, the C340-11 can be a great way to get a dependable, long-lasting Chromebook without blowing your budget.

This has been my primary computer for months now, and whether I’m trying to bang out a quick case collection on the couch or writing one of my editorials in the shade at Epcot, this little darling never lets me down. The battery will last all day unless you’re always on max brightness — and even then, you’ll usually get six hours — and while it’s not rubberized or ruggedized, it’ll take daily wear and tear in stride.

This Chromebook has proven very, very popular: Amazon can barely keep it in stock — especially the alluring Sand Pink version — and most other retailers regularly sell out, as well. If you can find a C340-11, especially a 64GB model, don’t wait too long: blink and they’ll be gone.

Pros:

  • Prettier look with two color options
  • 64GB storage options
  • Up to 10-hour battery life
  • Great price
  • Great internal specs

Cons:

  • Not as durable
  • Not as grippy
  • Sells out frequently

Best Value

Lenovo Chromebook C340 (11.6″)

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  • $320 at Amazon
  • $259 at Walmart
  • $320 at Lenovo

It’s not as durable, but pretty and affordable.

With double the USB ports and 8GB models on the horizon, Lenovo’s aluminum-lidded laptop is more than a pretty face.

Honorable Mention: Dell Chromebook 3100 2-in-1

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Dell — like Lenovo and Acer — debuted an upgraded line of Education Chromebooks early this year, the clamshell Chromebook 3100 Education, a Chromebook 3100 2-in-1, and the 14-inch 3400. While the 3400’s larger screen is nice, non-touch Chromebooks are a nonstarter in 2020, but the 3100 2-in-1 ticks almost all the boxes we like to see in a Chromebook and does it without going too far overboard in the pricing department.

The 3100 2-in-1 has two USB-A and USB-C ports — one on each side — as well as a microSD slot and headphone jack. While the extra USB-A port isn’t necessary, spares are always appreciated when they can fit in basically the same size chassis. There’s no stylus option here, which is a bummer, but performance is decent and there is an 8GB RAM configuration and a 64GB storage configuration. Oddly, you’ll have to pick one or the other; you can’t get a configuration with both. I vote for getting 8GB of RAM, but if you download a lot of offline files/movies, the extra internal storage can be helpful.

While you can indeed save a few dollars opting for the clamshell version, I recommend most users get a 2-in-1 Chromebook and for studious children, a 2-in-1 is darn near required. Tablet mode is great for using away from classroom desks or in the car, and tent mode turns the 3100 into a digital art easel. It’s absolutely worth the extra cash.

However, there’s an Achilles’ heel with the Dell 3100 line: you can’t buy it right now. Dell will let you put in a purchase order and get on the list, but delivery dates for both the 2-in-1 and clamshell models are slated for January right now, meaning that your child would be without it for the entire fall semester.

Pros:

  • MIL-spec durability and spill resistance
  • Plenty of USB-A and C ports
  • 8GB RAM and 64GB storage options
  • Chrome updates until June 2025

Cons:

  • No delivery dates for months
  • No stylus
  • More expensive

Honorable Mention

Dell Chromebook 3100 2-in-1

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  • From $319 at Dell

Made for the real world, but priced above the classroom

While you can get higher memory/storage than the C214, the base model starts at a higher price, but you’ll get a quality device.

Bottom line

When picking a Chromebook for your child or your studies, you may be tempted to go with a non-touch model, but fight this urge! Touchscreen Chromebooks are more expensive, but are far easier to interact with, especially for students that may be playing educational games or using artistic apps to doodle away the boredom. Styluses like the one on the ASUS Chromebook Flip C214 are great for art apps — and for people who tend to fat-finger their touch targets as I do — but it’s alright to skip it if you don’t think you need one.

The C214 can be a little hard to come by right now — honestly, most good Chromebooks are hard to find right now without price gouging — and if you can’t find the C214, I highly recommend both the Lenovo Flex 5 and Lenovo C340-11 for older and younger students respectively. Between school distracts clamoring for more Chromebooks and parents scrambling for laptops for their kids, 2020 has made Chromebooks a hot commodity, especially education Chromebooks that are built to endure abuse.

11.6 inches is the standard size for Chromebooks — education and regular — because it’s small enough to be easily portable while still being big enough to get your work done on. While 13-14 inch laptops make sense for teachers that stay in one room most of the day, for students lugging laptops between periods, smaller and lighter is better. Quality 14-inch touchscreen Chromebooks will also strain your wallet, but if you want something larger than a standard notebook, head on over to our Best Chromebooks guide for those recommendations.

Why use a Chromebook in the classroom?

There are several reasons so many schools use Chromebooks in the classroom, and each one is just as important as the next.

  • Powered by Google — Google is a household name when it comes to technology and school districts know the company will be around to offer support for the life of the product.
  • Ease of use — Chrome OS is a lightweight system that’s easy to find your way around, even for younger users and parents that aren’t tech-savvy.
  • Security and administration tools — Chrome OS is designed with security at the forefront (since Chromebooks are also aimed at the Enterprise space), and a G Suite administrator can lock things down to meet the needs of a school system’s IT policies.
  • Price — Chromebooks designed for classroom use can be bought in bulk for hundreds of dollars less than other devices like iPads and Windows laptops.
  • Parents can provide a Chromebook, too Because they are inexpensive and easy to use, parents can provide a Chromebook for a child who isn’t in a 1:1 school program or during the summer recess.

School systems are notoriously cash-strapped and understaffed, yet they have the responsibility of shaping the next generation through their formative years and beyond. School officials have told me that this can be the most frustrating part of their job because sometimes they can’t provide teachers and other hands-on educators with the tools they need to teach our children. Because Chromebooks are inexpensive to buy and support, they are a welcome option for frustrated, underfunded school districts.

In the classroom itself, Chromebooks provide a gateway to everything a student needs to learn, and everything a teacher needs to guide them. Little things a consumer may take for granted, like automatic updates and the ability to sign in to any device and have your profile available mean more time can be dedicated to studies instead of administration.

Chromebooks are designed to be used with Google’s educational suite of applications.

Chromebooks also work seamlessly with Google’s educational software: Google Classroom, G Suite for Education, and even Google’s consumer applications like Gmail or Google Keep. With these apps and services, students and teachers can work online or offline, seamlessly syncing with Google’s servers.

It’s very difficult to tell you’re working with an app that stores its data in the cloud because the experience is so good, but you’ll know it did when you pick up a completely different Chromebook and everything is just as you left it. This is great for students, allowing them to get back to work after they spill water all over their Chromebook and have to be issued a new one.

Chromebooks and Google’s educational application suite are simple to use, well integrated into inexpensive Chromebooks, and are the perfect foundation for education.

What’s special about an educational Chromebook?

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You’ll see a lot of Chromebooks out there branded as being Chromebooks for Education, and you may be wondering what exactly the difference is between an Education Chromebook and a regular one.

Really, to normal buyers, there isn’t one, at least from a hardware standpoint.

Any Chromebook can be used in the classroom and still have access to Google’s educational suite and work, communicate and collaborate with other students and teachers, just as soon as you log into it. What is different is the support contract. School districts that purchase through education channels can also contract various levels of support from the company that made the Chromebooks or through Google itself, such as on-site service and having a Google specialist help students and teachers get started in person.

Education Chromebooks all have one thing in common: they’re tough.

Education-focused Chromebooks models are often built with an eye on durability. You’ll find thick polycarbonate shells and rubber bumpers to withstand bumps and falls, MIL-SPEC approval for survivability in the elements, and even special features like microbe-resistant screens to cut down on spreading germs from student to student or waterproof keyboard pans — kids are messy, after all.

Google does have some standards a Chromebook must adhere to for the educational certification, but they are common-sense requirements that almost all Chromebooks follow. Ever wonder why a Chromebook has lower-case letters on the keyboard instead of capital letters like most other keyboards? That’s part of Google’s requirements. For a small child learning how to read and type, a key must be marked with what it will print on the screen when pressed. Ingenious!

Credits — The team that worked on this guide

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Ara Wagoner themes phones and pokes YouTube Music with a stick. When she’s not writing help and how-to’s, she’s running around Walt Disney World with a Chromebook. You can follow her on Twitter at @arawagco. If you see her without headphones, RUN.

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Jerry Hildenbrand is Mobile Nation’s Senior Editor and works from a Chromebook full time. Currently, he is using Google’s Pixelbook but is always looking at new products and may have any Chromebook in his hands at any time. You’ll find him across the Mobile Nations network and you can hit him up on Twitter if you want to say hey.

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AG DEALS: Gadgets and gear on sale today

Who doesn’t like a good bargain on tech and gadgets? If you’re like us, you’re always on the hunt for something new and fun to pick up, especially if it’s on sale.We’ve gathered up a handful of best-selling products in the AG Deals Store and are sharing them below.The products span a range of different topics, but each of them has a common feature: excellent pricing. Be sure to look around the entire store, though, as there are tons of great things to grab.RokBlok: The World’s Smallest Wireless Record Player ($89.99)As seen on Shark Tank, RokBlok is the world’s smallest, wireless record player. This handy device combines classic and modern. Rock out to your favorite records with RokBlok’s built-in speaker. Simply place RokBlok on a record, and raise the control lever to start playing. You can even wirelessly send your music to any Bluetooth device for an even bigger sound. Use RokBlok to listen to your favorite records anywhere you can find a flat surface. $89.99JOT Battery Base for Google Home Mini ($16.99)JOT is a portable, battery base for your Google Home Mini designed to provide rechargeable, cord-free mobility at your fingertips. Simply nest the Google Home Mini securely into JOT to untether and enjoy cordless use anywhere in your home. $16.99MOGICS Power Bagel: Travel Power Strip ($36.95)The MOGICS Bagel is the world’s first and only travel power strip with 5 international AC sockets, dual USB ports, 3ft integrated length-adjustable power cord, and an ergonomic AC plug. The adjustable cord comes with auto-lock stoppers to keep it all neat and organized. No more messy flying cords with MOGICS Bagel! $36.95Sinji Flexible Borescope Camera ($29.95)The Sinji Borescope is a flexible inspection camera to provide a quick and easy overview of hard to reach areas. Investigate your blocked drain pipe or a defective machine part, take photos, or record a video. The waterproof camera is equipped with a 2-meter microUSB to USB cable and a ø8mm camera lens. With included hook and magnet, you can also use this borescope to retrieve lost keys and other items. ($29.95)OMNIA UVC+ Ozone Sterilizer Box with Fast Wireless Charger ($69.99)The OMNIA UVC+ Ozone Sterilizer Box kills 99.9% of bacteria on small personal items such as smartphones, watch, headphones, jewelry, credit card, makeup brushes, and more. With a simple press of a button, you can sterilize your stuff at a standard 18-minute period or superior 30-minute mode. Not only that, this device also lets you refresh and charge your item while sanitizing thanks to its aromatherapy and wireless charging function. It’s three gadgets all in one! $69.99Samsung Galaxy Buds Bluetooth True Wireless Earbuds with Wireless Charging Case (No Box) ($99.99)Pair Samsung Galaxy Buds with your phone or tablet and go. Listen and chat during the day, then wirelessly recharge for 15 minutes to get up to 1.7 more hours of play time. Tuned by AKG, Galaxy Buds deliver clear calls, your favorite podcasts and the music you love while keeping you aware of your surroundings when walking, working or working out. water proof IPX2 (Splash resistant).Battery Capacity (Earbud) 58mAh. Battery Capacity (Case) 252mAh. $99.99

Arlo adds two cameras to Essential line

Arlo on Tuesday added two new cameras to its portfolio of wireless cameras. Both devices, the Arlo Essential and Arlo Essential Spotlight XL, are set to arrive in the coming months.As part of the Essential line of cameras, these are more affordable than the Pro line, and give consumers a wallet-friendly way of outfitting their home. The two more or less bookend the already-available Essential Spotlight camera.The cameras are designed to work indoors or outdoors and can even handle heat, cold, rain, and sun. Moreover, they’re compatible with your favorite digital assistant and can be tied to IFTTT for automation.The Arlo Essential will be offered later this holiday season for $99.99 and features 1080p HD video, two-way audio, and a 130-degree viewing angle.Arlo Essential FeaturesFull High Definition Camera: Capture clear details in full high definition with the ability to record video in 1080p2-Way Audio: Hear and speak to visitors clearly with superior audio qualityBuilt-in Siren: Siren can be triggered automatically or manually from the appNight Vision: Black and white night vision turns on automatically once its dark so you can see even without a lightWeather-Resistant: Designed to withstand heat, cold, rain or sun and can be used indoors or outdoorsMotion Detection and Alerts: Alerts sent directly to your phone when motion is detectedRechargeable Battery: Convenient and long-lasting battery with six-months of battery life on one charge130° Viewing Angle: Keep an eye on more of what matters with a wider field-of-viewPlatform Compatibility: Works with Amazon Alexa, Google Assistant and IFTTT for easy interaction, automation and controlThe Arlo Essential XL Spotlight is basically the Arlo Essential Spotlight (read our review) with an extended battery. According to Arlo it will last up to one year on a full charge. Customers can pre-order the camera for $149.99 today; the launch date is not clear.Arlo Essential XL Spotlight FeaturesExtended Battery Life: One year of battery life on one charge, perfect for high traffic locations or areas that are difficult to reach so you can charge less frequently1Integrated Spotlight: Let’s you see what’s lurking in the dark with a bright spotlight to illuminate the area of activity; spotlight can be motion activated or manually turned on2-Way Audio: Hear and speak to visitors clearly with superior audio qualityBuilt-in Siren: Siren can be triggered automatically or manually from the appColor Night Vision: See color even at night thanks to an integrated spotlightFull High Definition Camera: Capture clear details in full high definition with the ability to record video in 1080pWeather-Resistant: Designed to withstand heat, cold, rain or sun and can be used indoors or outdoorsMotion Detection and Alerts: Alerts sent directly to your phone when motion is detected130° Viewing Angle: Keep an eye on more of what matters with a wider field-of-viewPlatform Compatibility: Works with Amazon Alexa, Google Assistant and IFTTT for easy interaction, automation and control

Create a mobile app for your business to maximize growth

The popularity of mobile apps is indisputable. The number of downloadable apps on the Apple App Store and Google Play Store is only increasing. Everyone who has a smartphone has at least one app on it. But what does this mean for businesses?Mobile apps have given companies a completely new way to connect with their customers, and they offer a lot of opportunities for small businesses to grow and expand. If you want to learn how to create an app and make money, you’ve come to the right place.Benefits of creating a mobile appCredit: Pexel (Pixabay)If you’re not completely sure how a simple mobile app can be beneficial for your business, you’ll probably be surprised by all of the reasons why you need to create an app. Not only does it help you keep up with trends, but it also allows you to expand your market and increase revenue.There are multiple ways mobile apps help you do this.Reach customers from all over the worldNot that long ago, businesses could only cater to local buyers, especially if they were small and didn’t have a large marketing budget. However, thanks to the mobile app revolution, you can now offer your products and services to people from different cities, regions, and even countries.While you will cater to local buyers at first, once you start growing, you can use geo-location technologies to expand your customer base easily. Furthermore, customers will have access to your store at their fingertips, no matter where they’re located.Easy to create brand awarenessBranding is very important if you want to grow your business. When you think of some of the most successful companies, you can probably see their logo in your mind’s eye as well. Branding plays a significant role in staying at the top of your customer’s mind and increasing visibility.When you have a mobile app, creating brand awareness becomes significantly easier. This is because when a customer installs your app on their phone, your company’s logo will be on full display whenever they look at their mobile screen.You can create better customer experienceUnlike mobile websites that depend on organic traffic to be even remotely successful, mobile apps only require the user to download it. Once a customer finds your app and installs it consciously, it is easy to turn them into a loyal customer if they find your app useful and helpful.Mobile apps can use optimized device features to create a more enjoyable experience for all users. Mobile payment technologies make transactions quicker and easier, while geo-location technologies can leverage more business opportunities by providing contextual and location-based advertising.Collecting user data is easierNowadays, it’s common practice to always have your smartphone with you wherever you go, and businesses with mobile apps can use this to their advantage. Since mobile devices have an array of device-specific sensors built into them, it’s easy to collect accurate user data.You will be able to find out a plethora of valuable user-specific data such as location, demographics, buying habits, and preferences. This allows you to create better targeted marketing strategies.Advice for mobile app creationWilliam Iven (Pixabay )Before you create an app marketing strategy and start attracting users, you need to make sure your app follows some basic principles. After all, you need to be careful about every aspect of your app if you want to prioritize business growth.Don’t put too much information in your appKeep in mind that when someone installs your app, they do it because they’re already familiar with your business and products. There’s no need to over-educate them and provide them with the information they already know.Many business apps have long texts on their opening screens, which does nothing except annoy users. Replace these with tooltips that will tell your users more about the app and a tutorial that will explain how to use the app and what it’s meant for.Remove all sources of frictionThe smallest things can cause friction in your app, so you need to remove all potential risks.Make actions clear. Every screen on your app needs to have one clear action that makes it easy for users to move through the app without making any wrong choices.The CTAs need to be consistent. Every CTA you include needs to have the same superficial traits. This includes placement, color, wording, and font.Avoid cognitive load. Examine how much text you have on every screen and decide if all of it is necessary. If not, remove everything that doesn’t explain how to reach the next screen.Include positive reinforcementIt’s important to encourage users to go through your app, and the best way to do so is by rewarding them for every action no matter how small it is. This can be done by including checkmarks when they fill out form fields and including transition animations that will thank users after performing an action such as completing a purchase.Prioritize effective referral channelsA referral program needs to be an essential part of your app, as 92% of consumers trust referrals from people they know. In the early stages, offer multiple referral channels, but after some time, analyze their success rates to find the channels that yield the highest number of referrals. Once you do that, only keep those channels and focus on maximizing send volume from them.Make referral programs appealing to both sidesReferral programs can be a powerful tool that influences your business’ growth, but only if it appeals to both the people who invite their contacts and the ones who are invited. The best way to make your referral programs appealing to both sides is to offer double-sided incentives.For instance, you can offer a discount, a free sample, free shipping, or any incentive that would appeal to customers who love your brand. Just don’t forget that once new customers come to your app, you need to provide them with great user experience so they stay there long-term.Final thoughtsThe widespread use of mobile apps has made it easy for companies to utilize their power, attract more customers, and make their business grow. Now that you know all the benefits of mobile business apps and how to design a good one, there’s nothing stopping you from growing your business. All that’s left to do is create an app and start making money with it.Featured Image: Mohamed Hassan (Pixabay)EDITOR NOTE: This is a promoted post and should not be viewed as an editorial endorsement.

The best iPad (2020) cases and covers

The new iPad (2020) is the cheap tablet of the moment, and an excellent choice if you want a large screen. Keep it protected with the best iPad (2020) cases.