12.5 C
New York
Wednesday, September 30, 2020
Home News Spotify expands to 13 new European markets

Spotify expands to 13 new European markets

Spotify is now available in 92 markets globally.


What you need to know

  • Spotify has now rolled out its service to several new European markets, including Russia.
  • The company also announced nearly 100 curated playlists for the Russian market, the 17th biggest for streaming music globally.
  • Some features like podcasts didn’t make the leap, with Spotify saying the market was “nascent.”

Spotify today announced that it would be expanding to 13 new European markets. These include Albania, Belarus, Bosnia and Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Russia, Serbia, Slovenia, and Ukraine.

Spotify has paid particular attention to the Russian market, curating what it says is almost 100 playlists across popular genres. The country is the 17th largest streaming market in the world, previously served by Apple Music, Boom, Yandex Music, and YouTube Music most prominently according to a 2019 Statista survey.
The addition of Spotify to the market is certain to shake up the existing dynamics as the company stands to swoop up 250 million customers from all these markets.

Gustav Gyllenhammar, Spotify VP, Markets and Subscriber Growth said:

Russia has an incredibly rich music culture, and to best serve this market, we’re launching a custom-built experience. Spotify’s arrival in Russia, as well as the additional 12 European countries, is a big step forward in our overall global growth strategy. A fundamental piece of that strategy is staying connected to global culture while allowing room for local adaptation, and we’ve certainly achieved that with these launches. Our team on the ground is working closely with local musicians, labels, and cultural tastemakers to offer a revolutionary and unrivaled fully Russian music experience to be sure that Spotify is going to be loved.

It is of note that while Spotify has been pushing podcasts rather hard, it won’t be launching them in Russia due to a “nascent” market, Reuters reports.

Spotify wants to be your podcast destination with new curated playlists


AT&T Unlimited Your Way gives customers mix-and-match plans

AT&T on Tuesday announced that it revised its unlimited postpaid plans, giving customers mix-and-match family options. AT&T says it “Unlimited Your Way” are available immediately.As part of the Unlimited Your Way plans each family member chooses the unlimited plan right for them, all the while getting the multi-line discount.AT&T breaks its unlimited plans into three options, each of which has different benefits.AT&T Unlimited Starter – Includes unlimited talk, text and data, access to the 5G network, and spam and fraud blocking.AT&T Unlimited Extra – All the benefits of Starter plus 15GB of hotspot data, 50GB of premium data, and advanced security (safe browsing and identity monitoring).AT&T Unlimited Elite – Comes with everything Extra has but doubles the hotspot data to 30GB and premium data to 100GB. Plus, plus unlimited HBO Max content.Each member of a family plan can pick from the aforementioned three options. The price per line will drop based on how many total lines are on the account.To learn more about AT&T’s Unlimited plans, head to att.com/unlimited where you can also sign up for service.

Chromecast with Google TV impressions: The best streaming device?

Google has fundamentally changed what the Chromecast is — and the result is pretty great.

DOJ reportedly set to sue Google for abusing its search and ad dominance

The lawsuit could be filed as soon as next week.What you need to knowThe U.S. Justice Department could file a

Pixel 5 event’s Easter egg will make you feel like a jazz pianist

Have some fun while you wait for the new Pixel goodies!What you need to knowGoogle's Launch Night In webpage has