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Google says it will ‘dramatically’ improve Chrome’s performance on Mac

Google will soon roll out a series of updates to improve Chrome’s impact on battery life and performance for macOS, the browser’s director of engineering, Max Christoff told the Wall Street Journal. Christoff said the company will address Chrome’s long-standing reputation as a battery and memory hog with “three big improvements” that are due in the next few months.

“I view performance on Chrome as a journey not a destination. This is an ongoing investment in improvements to speed, performance, and battery life,” he added.

In these coming months, Chrome will begin actively cracking down on resource-intensive ads across the web that clog your Mac’s power in the background. Google has been working towards this shift for a while and in a blog post back in May, also confirmed Chrome will restrict such resources ads can take up. Ads that demand or violate this limit will be automatically blocked and replaced by a block of space that simply reads “Ad removed”.

Another key change Christoff surfaced was to do with how Chrome handles the active tabs and windows you haven’t visited in a while. In a future update, — that Mr. Christoff claims will have a “dramatic impact on battery and performance” — Chrome will be better both at understanding which tabs need to be throttled and cutting back on how much energy these dormant windows can drain in the background.

Lastly, Google is also working on a mysterious new optimization that “allows the most performance-critical parts of the software to run even faster.”

Mr. Christoff didn’t comment on when these updates will arrive or whether they’ll be available for Windows computers too. However, considering the recent tests spotted inside the developer previews of Google Chrome, they are likely not too far away. Earlier this month, an experimental feature enabled Google Chrome to shut down unnecessary scripts web pages today come laden with.

Even though Google Chrome still dominates nearly three quarters of the browser market share, the competition has steadily stepped up and can now go toe-in-toe in terms of performance. However, with the added benefit of privacy and efficiency, alternatives such as Mozilla Firefox or Apple’s Safari can better rival Chrome and in some areas, even edge it out.

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Google Pixel 4a pre-orders go live with August 20 availability

Google’s newest phone, the Pixel 4a, is finally available for pre-order. Having blown by its expected May launch, the handset arrives with a wallet-friendly $350 price tag.When much of the fanfare and advertising for phones tends to center around flagships and devices approaching $1,000, Google’s latest is a fraction of the price. Nevertheless, it still has more than enough hardware and modern software to satisfy the needs of the masses.At just $350, the Pixel 4a runs Android 10 and largely features the same camera experience that’s found in the Pixel 4. Moreover, it also has a headphone jack and a bigger battery than the standard model.Android 105.81-inch FHD+ displayQualcomm Snapdragon 730 processor6GB RAM128GB storage12.2-megapixel dual-pixel rear camera8-megapixel wide-angle camera3140mAh battery3.5mm audio jackAs to why the Pixel 4a is less than half the price of the Pixel 4, there are plenty of reasons. It’s just up to the buyer to determine whether it’s worth spending the extra money.With that said, the Pixel 4a does not have wireless charging, nor does it have the soft-touch glass back and water resistant protection. Instead it has a polycarbonate body to keep price down.AvailabilityThe Pixel 4a is available for pre-order in the US at Google Store and on Google Fi where it can be purchased unlocked at just $350. It will be more widely available to customers on August 20 through the Google Store, Best Buy, Amazon, and more. Additionally, US carriers will offer the phone, including Google Fi, US Cellular, and Verizon.Customers who purchase the Pixel 4a receive three month free trials of YouTube Premium, Google Play Pass and Google One.Interestingly enough, the Google Pixel 4a appears to be offered in black only through Google’s online store. Other colors expected in the lead-up to announcement included white and blue. Perhaps various carriers and retailers will have different options.

Google begins dropping details on Pixel 4a (5G) and Pixel 5

Today might be the official arrival of the Google Pixel 4a, but that doesn’t mean Google isn’t already looking to the horizon. Indeed, Google is ready to share details about the next few models in the pipeline.According to Google, the Pixel 4a (5G) and the Pixel 5 will arrive “this fall” and both will feature 5G connectivity. Moreover, Google is already sharing its expected price for the former, putting it at just $499.Whether the true difference between the standard 4a and the 5G-ready version is 5G support remains unclear.Google often debuts its flagship Pixel phones in October, and that would definitely fit in thethis fall” timeline. However, with the ongoing pandemic, and the fact that the Pixel 4a arrived nearly three months later than expected, it’s hard to say for sure.As Google tells us both the Pixel 4a (5G) and Pixel 5 will be available in the US, Canada, the UK, Ireland, France, Germany, Japan, Taiwan, and Australia.If you’re interested in learning more about either of these phones, you can sign up to receive updates.

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