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Home News 3 Things That Will Make Starting Your Retail Business a Bit Easier

3 Things That Will Make Starting Your Retail Business a Bit Easier

Breaking into the retail business game can be a tricky thing to do, even if you have a great original product ready to sell. You have to be prepared to go without a salary for a time while you grow your business, and the hours that you will put in will be long and arduous.

That being said, if you are passionate about your product and ready to become your own boss, there are ways of making the startup process a bit easier so that you can start seeing real growth and development of your new brand sooner.

1. Dropshipping

One of the things that is going to eat up much of your initial time and resources as you work to get your product sold is the logistics behind fulfilling and sending out orders. If all goes according to plan, you will have a large number of orders to handle as things begin to pick up.

You don’t want to be in a situation where you are unable to process, and ship orders in the timeline promised. Furthermore, the last thing you want to have happened is for your reputation to be destroyed by incorrect or missing orders before you ever get off the ground. This is where the concept of dropshipping can come in handy.

Dropshipping is the process of handing over the logistical side of preparing and shipping orders to a reliable third party. They will be able to get your product straight from your supplier to your customer without you having to do a thing. This can be particularly helpful as you are starting out since there will be a variety of administrative and business-related tasks that you will need to be focusing on.

2. Online Marketing

As you are looking to get your retail business started, you will need to find creative and cost-effective ways of getting the word out about your product and bring in customers. Nothing can help you efficiently accomplish this, quite like online marketing.

Through the use of various online marketing strategies like social media marketing and paid advertising, you can specifically target your audience with information about your product. With a smart and functional website design and consistency in your branding, you can find yourself growing your client base faster than you ever thought possible.

3. Market Research

Your product is going to cater to a specific type of individual. That demographic might be large in scale, or it might be a smaller niche audience. Whatever the case may be, if you don’t have accurate information about the types of individuals who make up your demographic, then you won’t be able to successfully market to them.

This is why it is vitally important that you perform market research before you officially open for business. You also need to gather information about potential competitors so that you can find ways to pull ahead of the pack with your sales and marketing tactics.


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Nebula Capsule II projector review

The dog days of summer are upon us and outdoor living is in full swing. For some of us this means taking our TV and movie experience to the patio or driveway for projecting media.The original Nebula Capsule has been a great device for family viewing on my patio over the last few years. I was pumped to be able to give the new Capsule II a shot from the Anker sub-brand over the last few weeks.How does the latest edition match up against the solid performer of the Capsule I? Overall, you’d be hard to say it hasn’t improved in almost every metric.DesignLet’s start with the industrial engineering behind the Nebula Capsule II. The overall size is larger than the previous generation. The original model was literally the size of a soda can. The Capsule II is more the size of a pint glass.This is not a knock on the Capsule II though. It’s still incredibly portable and can be used with any 1/4-inch tripod mount. As long as you have that, you can pretty much set up anywhere with the Capsule II.Specification wise, you will only get 720P HD resolution at 200 Lumens that can be canvased to a max screen of 100 inches. All this is presented under the wrapper of Android TV as the Capsule II operating system.Internally, you need a good engine if you take the Nebula Capsule II on the road. It has a combination of 2GB of RAM, 8GB of internal memory, and a 9,700mAh battery. In addition, you have an 8-watt speaker to power the audio.Expandability is also an option with several inputs in the back of the Capsule II. You can use auxiliary audio via 3.5mm jack, full HDMI, USB 2.0, or USB-C to add additional inputs to your projection experience.Watching ContentSpeaking of experience, the addition of Android TV has made a world of difference between the first two generations of the Capsule II. The full Google Play Store and Chromecast make this a much more polished option for the end-user.The remote contributes to this as well. Having a full D-pad style remote with Google Assistant just makes finding content easier. The remote has a good weight and hand-feel. The buttons offer good feedback on button presses that are better than the first generation as well.All of your favorite apps are available that you’d normally see on Android TV with one glaring absence of Netflix. There are multiple rumors of the why including that Netflix has units produced minimum that the Nebula Capsule II hasn’t reached in volume, but it’s disheartening to not see it on the homepage.Thankfully, there are several options to get the Netflix app installed, but we recommend the official avenue of Nebula Manager offered directly from Anker. This allows you to install the app and walk you through adding it to your home screen.While many will fault the Capsule II for only having 720P resolution, I’ve had zero issues. The screen size is easily adjustable with a crisp output. The projector also has an auto-focus feature that will make getting the setup just right a hassle-free adventure.Battery LifeThe big selling point of the Nebula Capsule II is portability and you can’t have that without endurance. I’m happy to report that I’m consistently getting three hours of playback of the video. I will deduct a point or two that this is down a full hour from the smaller generation one unit. You’d think with a larger footprint, this could have at least stayed flat at four hours.Regardless, three hours gives you some great time to take in content with the family. It may be a little short for longer movies, but you have to go to bed sometime, right?Final ThoughtsI’ve loved my time with the Anker Nebula Capsule II. This projector should be on anyone’s shortlist for outdoor entertainment that can be easily set up and moved when done. Add the mass improvement of Android TV over the blown-up phone interface of the original, you have a new king of small projectors.The one drawback might be the price of $580. However, the quality of this projector combined with its portable design makes it uniquely valuable. You can purchase the Nebula II via Anker’s site directly or head to Amazon if you prefer.