12.5 C
New York
Tuesday, July 14, 2020
Home News Waze design makeover seeks to spark the joy of driving

Waze design makeover seeks to spark the joy of driving

Not content with merely giving directions and warning drivers about traffic tie-ups, potholes, accidents, police activity, and speed traps, the Waze driver social network now seeks to spark joy during your commute as well. In a brand refresh that’s rolling out today, Google’s Waze app for iOS and Android aims for simplicity and consistency in the app’s interface and information ecosystem, with an emphasis on community immersion to enhance your driving pleasure.

Like Waze itself, the visual makeover stems from community input of Waze’s users, including a study conducted with 13,000 drivers and supplemented by conversations and meetups. “We needed to give our community more avenues to express themselves through the brand,” said Jake Shaw, head of Creative, in a blog post accompanying the release. “This started with their experience of the app and our mission to make their time on the road more fun.”

The new Waze update takes a warm, non-tech approach that stimulates emotion via a combination of color, moods, and icons, augmented by the app’s website and social channels. It’s the opposite of minimalist. “We’re chasing something that’s friendly, that’s organic and joyful. A lot of brands are scared of color. We’re not,” Shaw said.

Moods

If you’re a dedicated Waze user, you’ve no doubt noticed a section of the app entitled Moods, which lets you choose from among dozens of expressive avatars that reflect your current emotions — but only after you’ve driven over 100 miles under the app’s influence. Until then, only a single mood — Waze Newbie — is available for newcomers. The new Moods feature is a work in progress but aims to foster community in transmitting to fellow Wazers how you are feeling about your travels at the moment.

Block by block

Waze

Waze’s new grid-based block-by-block system denotes the non-road spaces on the map with a consistent design for icons and social posts and brings Waze’s community-built map into the design. The brand update also features a new logo and updated typography.

While the Waze rebranding was announced today, the timetable for complete rollout remains unclear. For road warriors who rely on the app’s functional features like trip planning, finding the cheapest fuel, or hearing a famous voice navigate your route, Waze’s new updated look will not come a moment too soon.

Latest

The best Motorola Moto G Fast cases and covers

This phone is prone to scratches, so you'll want to protect the screen from rugged outings or pure clumsiness.

The best console emulators (NES, SNES, Genesis, and more)

Short of buying every console ever released, the only way to play games from the past is with emulators.

Leak reveals the upcoming ThinkPad X1 Nano, a next-generation 5G laptop

It has slim bezels, 5G, and a 16:10 aspect ratio to battle the king of laptops

Save $200 on the Alienware Aurora R8 in Dell’s Cyber Savings Event

The Alienware Aurora R8 is one of the most powerful and affordable gamings towers out there — all for $700.