Promoting your business is a process that requires a lot of effort. Applying the right strategy is the most important factor that will determine the success of your promotional campaign. Even though there are multiple approaches you can take, there is no time to lose by using the strategies that have a low percentage of success. With that in mind, let’s see what are the most efficient ways to promote your business locally!
Use Google’s free listing
Google My Business listing is one of the more efficient ways to promote your business locally. Even though word of mouth, ads, and different promotion channels still play an important role, you must learn to go with the flow. A modern strategy like using Google My Business listing is imperative if you wish to spread the word about your company.
Have in mind that search queries that contain a location are one of the most precise ways of finding a piece of information online, so make sure to allow your company to be found this way.
Important info to provide includes:
- address and a phone number
- working hours
- a link to your website
- directions to your company
Blog, blog, blog!
What better way to promote your business locally than to talk about it in your blog! People rely on other people’s recommendations, and they like to read about them before making a decision. This way, you can share your thoughts and opinions, which will help you to get close and personal with your readers.
A blog can increase traffic on your website by more than 60%. Consequently, the more readers you have, the more you are present in social media. A good word spreads fast, and this type of online advertising will increase your return of investment pretty quickly.
Use social media
A logical continuation is to use social media as much as possible. Portals like Facebook, Pinterest, Instagram or Twitter are a foolproof way to build your online presence and attract customers through multiple channels. People use social media to communicate, travel, shop, or run advertising campaigns.
Furthermore, social media offers a fantastic possibility to target your audiences by location.
Start a loyalty program
What better way to build trust and security with your customers than to start a loyalty program. Conducting customer loyalty opens doors to a number of possibilities.
First of all, you are sending a clear message – your most loyal customers will be rewarded! It is a fact that people like it if they know they are being treated differently from the rest of your customers. Furthermore, everyone likes discounts and special offers. When we talk about spreading a business locally, this is one of the most efficient ways to do it.
Offer contests and promotional packages
Even though a loyalty program is a fantastic way to build your reputation, you first must acquire some customers. A great way to attract new people is to offer contests and promotional packages on a local level.
This action will not only grow your social media presence, but it will also promote your business. You are offering a reward or a special discount, and that is not something that is easily refused. A cool trick you can use is to set a number of people who will get the discount. In that way, you will create tension and a sense of urgency, which might result in a quicker response.
Local groups or forums
Another one of the efficient ways to promote your business locally is to join different local groups or forums. Depending on your business and the type of products or services you offer, you will find multiple online groups.
Have in mind that forums mostly do not like obvious advertising through posts, but there are ways to be smart about it. You can always offer advice to other people, speak from your experience, and build a reputation in the field.
Consequently, you will gain followers and become someone who has the answers.
Giving back to the community
If you live and work in a small community, it is crucial to build good relations with your customers. You must understand that they are also your fellow neighbors, people you live with. Giving back to the community is a good way to send the message that you are not here only to make money, but to also make other people’s lives easierand better.
Involve yourself in charities, support a local or a public cause, and provide help or assistance to other communities. Most important of all, let everyone know you are doing it!
This type of positive attention will only benefit your business.
The benefits of local influencers
Spreading the word and raising awareness about your company is a crucial step in this process. One of the best ways to do it is to use the services of local influencers. This huge network of advertisers is a good way to make people talk about you.
You can also use the services of Yelp. This tells everyone you are running a clean business, and you are not afraid to let others talk about it.
Find strong partners
There is no better way to promote your business than to find strong partners to work with. This mostly depends on the type of business you are running. A good example of this tactic is to look at the moving business industry.
A moving company helps families move to a new home. This process is difficult and costly, and most of all time-consuming. It is only natural that you would want to find only the best of the best of movers to help you out.
A good way for a moving company to promote locally and connect with the community is to partner up with a marketing agency, experts who provide online solutions, advertising, and different types of supports.
Efficient ways to promote your business locally – delivered!
As you can see, there are many efficient ways to promote your business locally. You can do it on your own, or hire a third-party such as one of these best media companies in NYC. All of these strategies have strong points, but they produce the best results when used together. With that in mind, always look for new ways to strengthen your local connections, and build a name out of your business. Becoming a brand in your community is the best way to succeed!