The Digital Marketing Starter-Pack to boost your Real Estate Business.
With digitalization taking over the global realm, it is indispensable to market your presence online and not just offline. The expansion of your business in the digital space is a guaranteed way to increase turnover and customer affinity over time. Why is that? Statistics show that most property-seekers search for houses and real-estate opportunities online. After extensive research, comparing multiple websites of real-estate agencies, weighing the pros and cons of each, a person finally shortlists an agency that fits his/her preferences. The old conventional home hunting process has been defeated. Since home hunting and trading take place over the internet extensively, being absent online shall deprive you of many potential sales and promotional opportunities.
Digital Marketing helps you mark your brand identity and create brand awareness. You garner the attention of a massive segment of potential clients through promotional content and a professional website. You can find various promo video templates and other video marketing elements to make your own promo video for social media. Digital marketing gives you the opportunity to host ad campaigns across various websites and thus, increases the accessibility factor of your brand. After endless brainstorming sessions, a plan of action for your brand’s digital promotion must be created. Always keep in mind that tight marketing strategies are obligatory for a successful real-estate business.
There are various tools and applications that help you create, analyze, and execute your digital marketing strategies effectively and optimally. We are happy to present to you the very pivotal and effective Digital Marketing Starter-pack for boosting your real-estate business.
Learn basic digital marketing techniques on Google Primer.
Google primer is an easy-to-comprehend guidebook for digital marketers. It gives you all the information you need to kick-start your digital promotions and highlights the crucial elements for a successful promotional strategy. Design your first ad campaign with the help of Google Primer.
Create a professional website on Wix/Site123/GoDaddy/Squarespace
Find a diverse range of website templates on any of the above-mentioned tools and create your very own website. ‘But why do I need a website?’ We’re glad you asked. Having your own website gives you clients a dedicated space to review everything about your business and contact you in the near future. It indicates that your business is verified and authentic. You can also begin publishing in-house blogs on your website for your clients and viewers so that you rank higher on Google Search Engine. Make sure that your website is intuitive, responsive, and user-friendly.
Create promotional videos and ads on Insta video maker for Instagram and other media portals.
The first impression is always the most important. Use Insta Video maker to create a professional promo video for your business with minimal efforts. Most of your potential clients scroll through Instagram feed every single day. Catch their attention and convey your message to your potential clients with a creative video. A compelling Instagram presence can be extremely persuasive. Keep your content precise and error-free while ensuring that your footages and imagery are striking and scroll-stopping.
Host ads and videos on IGTV, YouTube, Pinterest, Upwork, and other social media platforms
Once your video is good-to-go, publish it on relevant social media platforms. Some shortlisted platforms that have proved to be successful tools of digital marketing are YouTube, Pinterest, Instagram’s IGTV, Upwork, and even Watsapp. The new-gen marketing is all about increasing your brand’s visibility and garnering loyal clients.
Establish a Facebook community.
For an effective business-to-consumer relationship, you must have a well-structured communication network where people can send feedback, reviews, and suggestions to your brand. This not only increases customer affinity but also helps you improve your business internally. It isn’t a secret that the Facebook community loves watching and sharing videos. Take advantage of the fact and create influencer videos or quick tips and insightful videos giving them useful information about the real-estate business and how their problems regarding the same can be solved. You can make more such creative videos using promo video templates.
Use Google Analytics to keep track of how well your website is doing on Google Search Engine.
You can analyze your progress easily with the help of Google Analytics which is available for free. Keep track of your audience response and enhance your content to boost your rank on the search engine. You must also make sure to produce SEO-friendly content on a regular basis so that traffic is generated.
There are many more such Digital Marketing tools available online that can help you boost your online presence and thereby increase sales. Specially designed for realtors, Contactually is another very popular application that is used to keep track of your business trades and the communication between you and your client. While preparing your own customized tool-kit for digital marketing of your brand, you must always make sure to read the terms and conditions of the applications you use and recheck their verifications. Nonetheless, Digital Marketing is a massive profit-generating machine and it is indispensable that you don’t miss out. Keep strategizing, keep progressing.