12.5 C
New York
Friday, September 25, 2020
Home Reviews Opinion: Google needs to replace OnePlus as king of sub-$700 smartphones

Opinion: Google needs to replace OnePlus as king of sub-$700 smartphones

Google has struggled to find a real foothold in the mobile smartphone market. The company has muddled its way through four generations of the “flagship” Pixel line. Each has been a compelling device but they’re usually hindered by head-scratching compromises that lead to putrid sales numbers.

Conversely, OnePlus has seen almost the opposite trajectory. The Chinese-based fan favorite has found real success by giving users most of what they want without breaking the bank.

As we hit the middle of 2020 you might be able to argue that OnePlus has left Google with an opportunity. Given the cost of the OnePlus 8 Pro is up some 34% over the previous models, it’s not quite the value it once was.

At $899, the OP 8 Pro is priced at a premium level for the first time and by doing so, OnePlus may have overstretched its historical consumer base. Hell, the OnePlus One was only $299.

The 8 Pro is still cheaper than the Galaxy S20+, but it’s a huge jump for people loyal to the OnePlus brand. Google needs to capitalize on this to finally make a serious push with the Pixel 5.

There are already a plethora of rumors pointing to Google making a shift from premium specs to more of a “Goldilocks” approach with a Qualcomm 765 series processor instead of the more hungry 865 chipsets. Google needs to pair this mindset with an awesome marketing push and a reasonable price to replace OnePlus in the $649 to $699 price range.

Price matters more in 2020

Price and marketing matter more than most realize and Google has missed this to date on every Pixel. Yes, you’ll see ads the first few weeks after launch but those have quickly faded in the past. Google has to be more like Apple and Samsung than maybe it wants. People should see the ads so much that they get sick of them.

Pricing is the Pixels other sore point. The line has been consistently expensive for the compromises in hardware.

Those consumers that do nab the phone on day one are often quickly insulted by massive discounts within weeks of release. Why bother messing around? Just launch at $649 for the Pixel 5 and put the XL at $699.

OnePlus has a solid blueprint for Google to follow: stick to the basics. Make a good phone and price appropriately. Then you’ll build a solid base of users.

Without those faithful users, you can’t win anything. You can’t ask for nearly $1,000 without proving your loyalty first. Loyalty is built on trust and so far Google hasn’t shown it can consistently do that. It’s time for a change.

Google, please don’t alienate or anger your early adopters. These loyalists want your phone enough to pre-order them or rush to buy in the first week. You’re essentially punching them in the gut when you discount in the ensuing month.

Google needs a similar approach to smartphones as it’s taken with smart speakers. That is, let the discount win.

You are one of the few who can afford it and recover that in services and Search. Starting with a premium price and struggling to sell in volume ultimately ends with the same loss when discounts take place. Why not hedge that on the front-end and simply lower the price and at least win the market share with a more competitive price?

After doing this you can follow the same trend of OnePlus. Gradually start adding fit and finish. Increase the integration and specs back to the premium model prices.

Once you have the loyalty of several generations of consumers, you’ve earned the right to ask for a larger amount of cash as you iterate and add value.

Google has a chance to pivot with the Pixel 5, but it will take a much more focused effort by the team at Mountain View to make this a successful launch. The company has to learn from its past mistakes and attack past failures.

A phone can be a flagship without being premium. OnePlus has proven it for years now. Users care about experience, ecosystem, and value. Google has two of those covered but has to reassert the value angle of the Pixel line. OnePlus has left a real opening and the Pixel 5 should capitalize on this shift in the market.

Note: Select outbound links may include affiliate tracking codes. Revenue generated from any potential purchases is used to fund AndroidGuys. Read our policy.


How to change your wallpaper on Android 10 in a few easy steps

Your phone wallpaper is something you’re going to look at almost daily. Why not make it look as good as you can?As an age-old feature in Android devices, you should know how to change your wallpaper. Whether it’s something you found online, a favorite picture you’ve taken, or something else, you can make it your background.Find out how to change your wallpaper on Android 10 in a few simple steps.How to change your wallpaper on Android 10Due to the massive variety in Android devices, the steps may vary from one device to the next, but it ultimately comes down to the following three fundamental techniques.The following methods were tested on a OnePlus 7T. Your mileage may vary depending on the OEM of your phone.First method: Long press the home screenThis is the super simple manner that works for a majority of devices. Like the heading says, all you have to do is long-press an empty space on the home screen.You might see options for Wallpapers, Widgets, and Home Settings. Choose Wallpaper.Next, you will have to navigate to which screen you’re looking to apply a new wallpaper to. In the case of OnePlus (used here), you can swipe left or right on the top half of the screen to determine if you’re on the lock screen (A lock icon at the top) or the home screen (where your apps will be showing).Based on this, you will have to select which one you wish to change first.From here, you have the option of browsing a variety of options. If you continue swiping to the right on the bottom, most phones come with preset wallpapers for you to use and choose from.Once you have an image you like, select Set Wallpaper at the top right of your screen to save the change.Swiping to the left in most cases will let you choose pictures from the gallery, or a gallery of shots captured by the respective community.At the end, whichever course you choose, you can easily apply the wallpaper and use it immediately.Here’s a video of what it all looks like once you get the hang of it.Second method: Through the phone settingsIf you’re unable to adjust your wallpaper through a long press, you will have to venture into the phone settings. Over here, look for anything that has the words “Display, Background, Wallpaper, Customization”.Most Android 10 versions have implemented search in the settings. If you can’t find it on your own, you can use the search function to make it easier.Third method: Third-Party AppsThis is another measure. If you would prefer, you can have an app do it. There is a wide variety of great wallpaper apps in the Play Store. You can take your pick, but some of my favorites are Google Wallpapers, Walli and Backdrops.With Google Wallpapers and Backdrops, all you have to do is browse an image you like, and the app will tell you whether you want to set the image as a wallpaper for your home screen or your lock screen and apply it for you.Walli can change your wallpaper at a specified frequency. It can change your wallpaper after a specified number of minutes, hours, or days.

The Galaxy Note 20 Ultra is better than ever before, so we’ve given it a new review score

Samsung has delivered a series of software updates to the Galaxy Note 20 Ultra that have made it even better than before, and it has changed our review score.

Modular smartphones could’ve changed the world. Here’s why they died out instead

After making a big splash in 2013 and kick-starting a movement within the smartphone industry, modular phones quickly fizzled out. Here's why that happened.

Motorola One 5G vs. Samsung Galaxy A71 5G: How to get 5G on a budget?

The Motorola One 5G and the Samsung Galaxy A71 5G both offer solid specs and 5G connectivity at a relatively low price. But which one is the better smartphone?