You need to carry your business card with you to introduce your business to people by giving it a presentable face; it helps to make a favorable first impression. A well-printed and attractive business card sets the right expectations about your business. It makes it easy to project an impressive image that goes a long way in establishing credibility and building relationships. The small size of the business card deceives its immense abilities in putting your business on a firm footing and is critical for its development and growth.
Standard business cards created with some thought can help to initiate a highly personalized form of marketing. With various design and printing options, there is ample scope of adding your creative touches to the marketing campaign that people will remember for long. Business cards might appear to be a legacy of the old school, but considering that it is still significant for your business, you must always carry a bunch of cards with you for reasons explained below.
Create the first impression of your brand
When you meet any business prospect for the first time, it becomes imperative that you want to impress the person in the best way possible. A memorable business card does much more than merely passing on the contact details like your postal address, e-mail address, and phone number. To make a memorable first impression, you must use the most attractive business card in terms of the chosen card material, the design, and print quality. Using metal business cards is a great way to announce your arrival and, at the same time, use it as an icebreaker. A unique business card will make the prospect take interest who would like to start a conversation to know more about you.
Build continuity in marketing
Leaving your business card with the prospect means you are leaving the brand on the table as the card will remind you about it whenever someone views it. The brand stays with them even when you go away. When you exchange your e-mail address and phone number digitally with some prospect, it is just an exchange of data that finds a place in the mobile phone or digital address book, and that is the end of it. But, when you present a business card to any prospect that looks attractive and impressive, they are likely to share it with others. It may be just due to its aesthetic appeal, and in the process, the brand receives more exposure without any additional marketing efforts.
Show that you are ready
When you present your business card to a prospect, it is a declaration of your intention of engaging in business and shows your preparedness. It sends positive signals about your seriousness to get into business and the professional approach that will compel the other person to give some thought about entering a relationship with you.
A face to face meeting and sharing of business cards is the most effective method of marketing that is still much ahead of any other form of digital marketing.