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Amazon device deals: Save on Fire TV Stick, Echo, Eero & more in the UK

Amazon Echo, Fire, and Kindle devices (and more) are seeing some huge discounts at Amazon UK right now with Black Friday-level pricing returning to many items. Some popular devices like the Echo Show 8 have had prices slashed by as much as 50%, but these deals won’t stick around for long. Some products are seeing shipping times slip already with others likely to sell out or have their retail prices reinstated before long.

Amazon Device Deals in the UK

  • Amazon Fire TV: From £19.99
  • Amazon Fire Tablets: As low as £34.99
  • Amazon Echo Devices: Up to 50% off
  • Amazon Kindle: £20 off
  • Ring Video Doorbells: Save £50 + free Echo Dot
  • Blink Security Cameras: 20% off
  • Eero Wi-Fi: Starting at £69


Amazon usually reserves deals like these for special shopping events like Black Friday or Amazon Prime Day, but this surprise sale means you don’t have to wait for those seasonal events to kit out your abode with smart home gear or grab a new tablet or streaming stick to occupy yourself during self-isolation.

With the amount of time we’re spending indoors set to increase, the timing of this sale is genius on Amazon’s part. That being said, these deals are sure to sell like wildfire so you want to get your orders in while you still can.

Amazon Fire TV Deals

Amazon has been making Fire TV streaming devices for many years now, and the lineup is quite diverse by this point with different products and price points to suit different needs and budgets. With streaming sticks making it easy to add smarts to any TV via HDMI or smart home controls in the Fire TV Cube.

Perhaps most importantly, because Alexa voice control is built-in to the remote for Fire TV devices, you can use these streamers to power and control your smart home devices, navigate the TV interface, and request content. You can even ask Alexa any question that you would if you had an Echo device nearby.

Amazon Fire TV Stick


The entry-level Fire TV Stick is Amazon’s best-selling option. It supports content up to 1080p HD. With access to all of the excellent streaming content on Fire TV, you’ll never be bored.

£19.99 £39.99 £20 off

See at Amazon

Amazon Fire Tablet Deals

When the original Kindle Fire was released way back in 2011, many thought Amazon was onto something with a low-cost, easy-to-use tablet experience. You know what? They were right! Today there are no fewer than six Fire tablet devices on offer from Amazon (if you count the Kids Editions).

Sizes range from 7-inch to 10-inch and prices usually go from £50 to £200. With today’s deals, you can score the entry-level Fire 7 from just £34.99 — its Black Friday price — or get the Fire HD 8 for just £10 more. If you’re looking for a cheap tablet to keep the little ones entertained, the Fire 7 Kids Edition tablet is 35% off and comes with a two-year worry-free guarantee.

Amazon Fire 7


With hands-free Alexa, multiple fun colors, and access to tons of great content, the Fire 7 Tablet is a fun gadget to have around for all ages.

£34.99 £49.99 £15 off

See at Amazon

Amazon Echo Device Deals

Whether you’re looking to kickstart your smart home or add more Alexa-enabled smart speakers to your setup, these discounts at Amazon are just the ticket. The super-popular Amazon Echo Dot is down to £24.99 which is within a few quid of its lowest ever price.

Smart screens like the Echo Show 5 and Echo Show 8 are down to all-time low prices with as much as half off, and the new Echo Flex is just £19.99 meaning you can afford to put Alexa in every room.

Amazon Echo Dot


Amazon’s Echo Dot has grown up quite a bit, bringing with it improved audio and noticeably better microphones. Plus, it’s half off right now making it a great entry point to the Alexa ecosystem.

£24.99 £49.99 £25 off

See at Amazon

Amazon Kindle Deals

If you plan to spend your self-isolation catching up on your reading list, today’s deals on Amazon Kindle devices will fill you with joy. The latest entry-level Kindle with its new backlight is down to £49.99, a £20 discount and a match for its lowest price, and the popular Kindle Paperwhite is seeing the same discount.

If you want an e-reader specifically for a child, the Kindle Kids Edition is 25% off making it much more affordable.

Amazon Kindle


Thanks to the front light, you can now use the entry-level Kindle for night-time reading. You also get Bluetooth connectivity with Audible integration.

£49.99 £69.99 £20 off

See at Amazon

Ring Video Doorbell Deals

Ring makes some of the most popular video doorbells on the market. Most of them can operate off of a battery or low voltage wiring, and they all allow you to keep an eye on your home, even when you’re not there. You get motion alerts when someone is near your door, and you can talk to them with two-way audio. The Ring Video Doorbell Pro is the best choice for most people, but your options largely depend on your home and particular security needs. It’s £50 off which is the lowest it has gone since Black Friday sales and you can even get it with a free Echo Dot.

Other models like the Ring Door View Cam, Ring Stick Up Cam and Ring Alarm System are also seeing steep discounts.

Ring Video Doorbell Pro + free Echo Dot


The Video Doorbell Pro has 1080p video, interchangeable color faceplates, two-way audio, night vision, and customizable motion alert zones. It comes with a free Echo Dot, too.

£179 £278.99 £100 off

See at Amazon

Blink Security Camera Deals

Blink offers both indoor and outdoor security cameras for your home and both products are 20% off in various configurations.

The XT2 in particular is feature-packed and super-affordable. It offers two-way audio, customizable motion alert zones, and night vision and lasts for up to two years on two AA batteries. The XT2 is also weather-resistant, making it ideal for placing outdoors, and it even has a built-in temperature sensor. Blink offers free cloud storage, rather than requiring a subscription plan.

Blink XT2 Secuirty Camera


Blink’s XT2 brings powerful security features like two-way audio to a competitive price, along with the promise of up to two years of battery life from a pair of AA batteries.

£79.99 £99.99 £20 off

See at Amazon

Eero Mesh Wi-Fi Deals

Eero made one of the first consumer mesh Wi-Fi systems and the company keeps making them better with each revision. Eero isn’t trying to be the fastest router. Its main goal is to offer a solid and reliable connection. To most people, the speeds will be fast enough for all browsing and streaming, including 4K content. There are also two Ethernet ports on each unit if you need it.

If you need a bit more speed, you can go and step up and start with the faster Eero Pro. The best part is that all Eeros are compatible so you can focus on speed where you need it and keep things compact where you don’t need as much. All of the Eero Mesh Wi-Fi systems are 30% off right now.

Eero Mesh Wi-Fi


Eero creates a great Wi-Fi experience with a simple and stylish appearance and flexible expansion.

£174 £249 £275 off

See at Amazon


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