Friday, March 29, 2024

Make your website more effective by making 7 simple adjustments

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A business website is extremely important and should be of paramount interest for every business. Most digital marketing agency often over emphasize on SEO services and how many keywords to rank or ask for a quick SEO audit checks but often ignore the most basic requirement, which is the visual appeal of the webpage. The website is the front of every company and must appeal to the customers in the best possible way it can. Brainvire believes that the company website is the initial interaction a customer experiences and the experience should be as captivating and purposeful as possible. If you are struggling to create an effective and appealing business website, then here are few remedies that will save your company and bring life to your business. 

Step 1

Make your website interface user friendly and create a website that is visually appealing. Avoid too much clutter of information on your website. A customer will land on your website, look at the contents and if they find it difficult to go through the contents of your webpage then they will bounce to another one. So make the navigation intuitive and not too creative with the navigation. Over creativity might confuse the customer with the navigation and they may lose interest. You want to try your best to retain the customer on your webpage for as long as possible and make his search for what he is seeking on your website easy.

Step 2

Now that the website looks attractive, we can jump to the next most important aspect of the website, which are the contents uploaded on the webpage. Content is key to every business to grow and stand out from the rest. The experienced digital marketing agency always stresses on what content to put up on the webpage and what should be showcased to capture their attention. The key is to get into your customer’s mind and walking yourself through the navigation process. You want to address all doubts and queries a customer would have when going through your webpage. Say for example if I were buy a mobile phone then I would want to compare between phones and read the features of the device. Thus making the feature the most important aspect of the content. Similarly, you have to visualize what your customer is thinking when going through your website and answer all questions intelligently.

Step 3

Assign and rank keywords that will lead to more conversion and not traffic. Our objective in running a business is not to get more traffic to your website but to acquire more conversions and engage website users. Converting a potential customer into a buyer is the objective of most keyword research. There is no point in having high traffic on your webpage but low conversions. 

Step 4

Include testimonies and reviews of customers on your webpage. This adds more authenticity and makes your webpage genuine and credible. Looking at wat other customers think about your business strengthens their decision on buying your product. A video testimonial will never fail to bring up the sales for your business. 

Step 5

There may be many businesses like yours but there are certain attributes or quality that’s differentiates your business from the others. Place that differentiating factor of your business on the spotlight. All customer will always and I mean always browse other websites for references or comparisons. So make it easier for them to distinguish what makes your business special and different from the others. It could be price, quality, service or any feature that is unique to your business. 

Step 6

Digital marketing services offered by agencies always ask these questions before planning their strategy for marketing. 

  • What is your company selling? 
  • Who would benefit from your business product or service?
  • What is the USP of the company?

Once you get a clear idea and an understanding to the answer of these questions, your strategy will be placed in the right path and will make the expected progress.

Step 7

Use high quality images to advertise your product on the company website. A customer will hesitate to buy a product with a low quality picture of the product from a high quality one. A poor presentation of the product and a low picture quality will not generate the urge to buy the product.

Whereas a high quality picture of the product which is well presented will compel the customer to buy the product. 

Every digital marketing services keeps these points in their head for maximum efficiency and reach. Just follow these parameters to make an online presence for your business. 

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