If you want to gain more social followers and, at the same time, drive them towards your site to increase traffic, these five factors, or elements, you should surely consider. This will enable you to increase the SEO and your site ranking, which will, in turn, drive more people to visit your site.
To start with, focus on your content. Since your content is an essential thing that will allure your social followers to your site and ensure that they spend a considerable amount of time on it, this is something you should never ignore. The best way to create useful and likable content is making it relevant by the use of proper keywords.
Apart from writing high-quality content for specifically your intended users, use of proper keywords because:
- This will increase the SEO and site traffic and
- It will also improve the authority and relevance of your site.
When it comes to keywords usage, you must first identify a specific keyword phrase and use different phrases for different pages of your website. For this, you will need to think from the user’s perspective to know what they may search for on a specific page.
Consider website usability
Website usability is another factor that you should consider to make your site more accessible and findable for your users. This encompasses several different elements related to website design. Typically, most of these elements are associated with conversion.
Here are a few that can affect your social and Instagram followers driving them towards your site:
- Effectiveness: This ensures the objectives that the users may find fulfilled when they visit your page. It involves the product information, contact details of customer service, and others.
- Efficiency: This involves the speed at which a user can do a task. If they cannot find what they want on a page, they will abandon the site. Ideally, shorter time spent means higher SEO ranking.
- Learnability: This is also related to the time to spend on a page. If the users can learn things and navigate through the page quickly, it will affect SEO positively.
- Memorability: This ensures repeat traffic. If the users can re-find you next time when they go to the search engine, you will get a ranking boost in Google.
Lastly, focus on error prevention because it will affect user experience as well as the SEO ranking.
Write a meta description
The next element that you should focus on and optimize is the meta description. You can do this in two ways:
- By using a source code tag or
- By using a WordPress plugin.
Thanks to Goggle, writing a great meta description is not a difficult task anymore. It will provide you with handsome tips to do so, such as:
- Make it descriptive: You can use front-load keywords that you have used in your article. You can even make it look like a question that works equally well.
- Make it unique: One meta description must be different from that of the other pages.
- Keep them short: You must stick to the limits for meta description as per Google, which is 160 characters or less.
Though meta description is not as valuable as the heading because people do not look at it while clicking, it undoubtedly plays a significant role in your SEO ranking.
Optimize old content
To woo your social followers to visit your site, you will need to focus on the old content as well and optimize it for the user and search intent. Here, you must stick to the bottom line, which is serving the users with what they want or else Google will not rank your site, irrespective of the large number of links you may have.
This is important because your old content may attain high ranks one day, but over time it will surely drop with a drop in the traffic as well. This is a serious problem, and it will not go away. It is, for this reason, you will need to optimize your old content for user intent.
- You will be better off if you focus on content partnerships. Why? It is because it will make your content promotion more powerful.
- You may also repurpose your content into different formats so that you do not have to start from scratch when you sit down to write content. This will save a lot of time, as well.
You will see that you already have lots of content on your YouTube channel that you can reuse. You can also use the contents of the users as well, with permission. This will make your social followers even happier and click on your site to increase the traffic count.
Optimize for mobile
More and more people check their social accounts using their mobile phones. You will need to tap these users to increase your traffic count. Moreover, optimizing your site for mobile or creating a responsive website is essential now because Google has rolled out the mobile-first index. It is only a responsive site that will:
- Pass the Mobile-Friendly Test of Google
- Help in crawling
- Ensure better indexing pages and
- Provide everything necessary to the ranking systems.
To do so, you will need to double down on two specific aspects: mobile tasks and performance.
Focus on your images
Lastly, it would help if you focused on the images that you use in your content to post. Make sure that it is compressed as well as optimized. Since the social followers look for pictures to make a buying decision, this is a crucial aspect to consider as well as the ones mentioned above.
However, you will need to compress these images because these images will consume a lot of physical space on your server.
- This means that it will also take up a lot of space for the device of the user.
- It also means that it will take the maximum time to load.
When you compress it, it will take less space and time to load as well.
All these factors will make your social followers happy enough to visit your site and increase traffic.
Author Bio
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.