SEO optimizing your website should be your number one priority if you want to create a successful website. Improving your organic traffic is the only way you can maintain steady revenue on your website. The whole point of running a website is to serve some relevant information to users, but all that goes to waste if people cannot find your website.
In this article, we will go through some of the best SEO tactics you can use in order to improve website rank on search engines.
- Install an SSL Certificate
Website security is one of the key factors that search engines like Google measure in order to determine if the source is reliable. This means that you have to do anything you can to improve website security and make your website trustworthy. Buying an SSL certificate is a significant ranking factor since 2014. The installation process is pretty straightforward, you just have to go to your hosting provider buy an SSL certificate and ask them to help you set it up.
- Optimize Your Titles and Headings
You have to know that your title is the weight in search engine optimization which means that you have to optimize your titles and headings in order to target the right audience. In order to optimize your content and have decent SEO standards, first of all, you have to establish good keyword research and find out which keywords to target.
Once you know your main keywords, it is essential that you incorporate them in your title and in your content in the most natural way possible. The same thing goes for sub-headings and Meta description. You have to show Google that you have the right content people search for.
- Website Navigation
Your website navigation is one of the most essential elements on your website not just for making your website easy to use, but also for SEO standards. Pages add a lot of weight and they are key factors for making your website visible. Adding your keywords in the navigation menu will improve your audience targeting as well as search engine rank. The key is to find the most valuable places where Google measures the credibility to the website search and add your keywords.
- Reduce Size of Images
Your SEO standards could go to waste if your website loads to slow. Website speed is also important for improving website rank and large media files like images tend to slow down your website the most. This means that you have to design a website as fast as a horse racing in the Kentucky Derby.
This is why you have to reduce the size of all images by using a plugin or manually without compromising the quality, as well as optimize them for search engines. Your image should have title and description targeted with the right keyword, just so it would appear in the Google search.
- Add Breadcrumbs to Your Pages
Using breadcrumbs is the best to highlight less popular pages or categories just to get more even traffic spread on your website. When you are applying SEO standards on your website, the key is to have every section of your website optimized. This means that Google will recognize your pages or categories more and show them in search results.
- Remember to track your website
Implementing tracking is very important for spotting potential issues on your website and improving traffic. There are many different metrics that can show you where to focus on your website. If you don’t monitor your progress you would not know if you are making any progress with your SEO tactics.
These are some of the best tactics to use in order to improve SEO standards on your website. As we mentioned, you have to apply your SEO strategy right from the beginning in order to improve organic traffic and make your website successful.