Looking at the monolith that is Google, it’s difficult to envision how it will change in the future. However, we all know Google makes thousands of small updates to its algorithms every year, and like a glacier carving a path down a mountain, Google is shaping the way we live and work. But, albeit slowly and often imperceptibly, Google is changing too. Let’s take a look at some of the ways in which Google will adapt in the coming years to better serve its users, and how website owners can roll with the punches and gain better search visibility too:
- Being mindful of intelligent algorithms aimed at creating a better UX
- Work alongside knowledgeable business partners
- The rise in the value of data
Google search results are categorised and indexed by increasingly intelligent algorithms aimed at providing searchers with the best possible result for their query. This sounds simple and, for the most part, it is. One of the ways in which we’re likely to see Google change in the coming years is that search results will get much better at detecting the intent behind a user’s query. For business owners and webmasters, this means hitting the nail on the head with the content on your site and making sure you’re providing answers to your users’ genuine needs. With Google becoming more vigilant, it’s no longer enough to sporadically target keywords without providing in-depth information for your visitors.
Taking this into account, it will be more and more important for business owners in the coming years to be working alongside companies who really understand the changing and developing landscape of search. Visit www.clickintelligence.co to find out more about the services they offer and gain some valuable experience from one of the UK’s foremost digital marketing agencies. Making sure you’re marketing your website in the best way possible for search results is an art form and a science that those with years of experience have mastered.
The rise in the value of data is nothing new, but Google has been trying to capture a growing market in developing countries by offering handsets and computers at affordable price points. While Google hasn’t cultivated the sleek and premium brand presence of certain rivals, it has played the long game and ensured that millions of users are a part of their world. Being the go-to-device for the masses has meant that Google has effectively created a monopoly on data and will have far more reach than competitors in the future. We’re very likely to see Google continue to be at the centre of economic growth for emerging digital marketplaces.
One thing for certain is Google is here to stay. To be successful in business in the coming years, reaching a growing number of users on the most dominant search engine will be key. Taking the time to learn from experts and thinking ahead will be crucial to staying ahead of the curve and achieving top positions in search results, especially as algorithms attempt to ‘weed out’ weak search results.