Google is in talks to acquire popular fitness tracker maker Fitbit, according to Reuters, which could help the company better compete with the Apple Watch along with its existing Wear OS smart watch platform.
The report claims there is no certainty that the negotiations between Google parent company Alphabet and Fitbit will lead to any deal, and the exact price that Google has offered for Fitbit is unknown at this time.
Google does not currently sell any own-brand fitness trackers or smart watches, but its Wear OS platform runs on smart watches sold by several third-party brands, such as LG, Huawei, and Fossil.
Related Roundups: Apple Watch, watchOS 6Tags: Google, FitbitBuyer’s Guide: Apple Watch (Buy Now)
This article, “Google Reportedly in Talks to Acquire Apple Watch Competitor Fitbit” first appeared on MacRumors.com
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