12.5 C
New York
Saturday, May 30, 2020
Home News U.S. consumers are now keeping their phones for three years or more

U.S. consumers are now keeping their phones for three years or more

Strategy Analytics surveyed 2,500 U.S. smartphone owners aged 18-64.


What you need to know

  • Latest research from Strategy Analytics claims the average U.S. smartphone replacement time has increased to 33 months.
  • Interestingly, only 7% of those surveyed by Strategy Analytics were willing to spend more than $1,000 on a new phone.
  • The market research firm notes prices for 5G phones will be a key barrier, although one out of four people surveyed consider 5G as being important for their next phone.

Research from Strategy Analytics has found that consumers in the U.S. are delaying their smartphone purchase for 3 years or more. The research firm says the average Apple smartphone has been active for 18 months, while the average Samsung smartphone has been active for 16.5 months.

The U.S. Smartphone Replacement and Brand Dynamics report from Strategy Analytics claims the average smartphone replacement time has increased to 33 months, despite one in four people surveyed by the firm considering it to be important for their next phone purchase.

A major reason behind the increase in the smartphone replacement time is attributed to the rising prices of premium devices. Strategy Analytics found that only 7% of those surveyed were willing to pay more than $1,000 for their next phone.

David Kerr, Senior Vice President at Strategy Analytics noted:

Operators and device brands face significant inertia given consumer perception of diminishing innovation or marginal value add in successive generations of flagship devices. At the same time vendor pursuit of profitability has seen smartphone prices rising towards and above $1,000.

With 5G phones, the research firm says pricing will be a key barrier. Nearly all 5G-enabled smartphones that have been launched so far are priced above $1,000.

Some of the other highlights from the Strategy Analytics report include:

  • Apple and Samsung are dominant with brand loyalty above 70% with a huge separation to second tier vendors LG and Motorola with repeat purchase intentions below 50%

  • Apple Dominates Hispanic and Asian Markets with market share above 50%

  • Samsung leads in market share among Gen X but trails Apple by almost 40 points among Gen Z in terms of purchase intent.

  • Camera Features, Quality are significantly more important to women and Gen Z users.

  • A growing demand for better tools to Manage Time and Unplug from always on is seen especially in Gen Y and Gen Z.

2019 Q2 results show that Google and OnePlus are on the rise


Get a better grip on your phone at 75% off in the PopSockets Warehouse Sale

No one wants to be sporting a busted phone, but with how easily phone screens can break, it's a good

Gboard’s amazing but SwiftKey can beat it in a few niche ways

GboardGoogle greatnessFree at Google PlayProsSyncs to Google account automaticallyExcellent prediction and layoutEasy-to-navigate settingsWider support for sticker packsConsSwipe to delete words

Now Patched ‘Sign in With Apple’ Bug Left Users Open to Attack

Researcher Bhavuk Jain in April discovered a critical Sign in With Apple vulnerability that could have resulted in a takeover

Moto 360 review: Classic smartwatch, stunning new design

No, this isn't the Moto 360 from 2015. The new model looks like the original, but improves on its execution.