What does opening a browsing session in Incognito Mode actually do? Not as much as you might think. Research has shown that over 40% of people believe that using Incognito Mode hides their browsing location from the sites they visit, and around a third think that it hides browsing from employers. Not so.
Actually, privacy modes are a lot more limited than you might think: They may prevent casual records of your internet activity, but don’t go much further. Here’s everything you should know.
What happens when you use Incognito Mode?
Incognito Mode is designed to remove any local data on the web browsing session. That means that any cookies a site tries to upload to your computer are blocked or deleted, no browsing is recorded in your local search history, and other various trackers, temporary files and third-party toolbars are disabled.
Privacy modes like this affect specific devices, and only browser-related data on those devices. That leaves a whole lot of data that Incognito Mode doesn’t affect at all.
Can someone else see web browsing history after using Incognito Mode?
As we mentioned, Incognito Mode changes the Chrome browser itself (and other privacy modes work the same way with their respective browsers). However, the browser isn’t always the only thing keeping track of web history. If you’re using a Windows computer, for example, someone else can come along and input the right commands to view DNS files, which Incognito Mode doesn’t touch. So yes, if someone wants to do the work, they can still see the browsing history on that computer.
There are even easier ways to view browsing history with the right apps. In particular, parental control apps can independently watch, record, and display web browsing history, and they won’t be affected by a privacy mode.
Does Google keep records of Incognito Mode?
Possibly, but it’s a matter of debate. Research has shown that, if it wanted to, Google may be able to link Incognito browsing activity to your accounts like Gmail and YouTube, essentially backtracking to see just where you’ve been and identify who a particular Incognito user is.
However, Google has claimed that this is erroneous research from a lobbyist study made specifically to discredit Google, and that it would never try this type of tracking. You can read more about whole issue here.
Can Incognito Mode protect from malware and other dangers?
Not really. In some cases it might make it less likely that your personal information will be stolen. But Incognito Mode isn’t a security setting, and isn’t designed to prevent malware problems. It doesn’t create firewalls or watch for viruses. You can still easily download malware when using Incognito Mode, especially if you aren’t being cautious.
It’s also important to note that Incognito mode doesn’t affect malware that may already be on your computer. If there’s spyware like a keylogger installed on your device, it can probably still track all your key inputs and steal personal login information, regardless of Incognito Mode.
Can employers see Incognito Mode activity?
Absolutely, as can schools, etc. IT specialists or anyone else in charge of the internet at work has the ability to see what people are doing in Incognito Mode. This is important for security or legal purposes, and from the employer’s perspective it’s common sense. This doesn’t mean that employers are always watching how you browse the internet: That varies greatly depending on company practices, how bored IT people get, and whether the employer is currently cracking down on any particular internet behavior.
Employers aren’t the only ones who can see what you’re browsing in Incognito, either. Your internet service provider could, in theory, also see what you are doing. ISPs tend to have better things to do than watch what a random user is browsing, but your data isn’t necessarily private there — ISPs may compile browsing statistics across many users that the ISP can use or sell.
Can websites track you in Incognito Mode?
In some ways, but this is changing. While Incognito Mode gets rid of cookies and prevents the collection of related information, it doesn’t exactly make you invisible to the sites that you visit. Since your IP address isn’t hidden, sites can still record your presence and where you came from, which they use for analytics. Login sites like Amazon, Instagram or Google Account site (YouTube, etc.) can obviously tell you’re there when you are automatically logged in. Sites can even run tests to see if you are using Incognito Mode when you visit their site.
That last part in particular has earned Google’s attention. In Chrome 76, Google is patching the quirk that allowed sites to track Incognito Mode use, which ads a little bit of extra privacy. This is, in particular, a blow for big online news sites that offer several free articles a month before putting up a paywall. Google’s response to news site complaints has been, in a nutshell, “Find another way.”
Will Google change Incognito Mode in the future? The company seems open to idea, but it’s likely to stay a local-only mode. If you want better protection against all types of data collection, we suggest you look into a customizable VPN for added protection.
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