Before building an online store, many of you had a dream of overnight success. However, there is a stepwise process involved in making an e-commerce website. You need to start from scratch to reach to the final implementation of your online store. In this article, we have summarized a few points that are worth considering during E-commerce Website Development.
Choose Domain name
Domain name is the most important thing in e-commerce website as you can search online in the list of domain providers and cost related to your desired domain name. There are some rules to be followed when choosing a domain name. It should be short and simple so that visitors/customers can remember it. Even, the domain carries a significant impact on future traffic that reaches to your search engine and website directly or indirectly. Currently, many new extensions to the domain name are available in the market like .shop,.edu, .biz, etc. Once you select a domain name, you need to make a striking logo and other marketing materials. The extension should be relevant to your business type that could easily give an idea to your potential customers.
Study your Competitors
It is good to study the strength of your enemy before entering into the war. The same tendency goes with an online store as you can search their websites and pick a few good points that make their websites different from others. You should pay attention to their payment gateway, product categories, and presentation of products, site speed, and navigation. Take help of online tools like Ahrefs that will provide detailed information about your competitor’s website like the source of traffic, visitors’ location, and the peak of traffic on a daily base. An owner should also focus on competitor’s limitation and try to improve it in own website project.
Create Product categories
Sort out your product on your website in such a way, that customer can easily find out and select their desired product in moments. For example, if you are interested in Fashion garments then the categories should be men’s fashion, women fashion, children wear, etc. Moreover, you can divide these categories as per their brands, size, and cost. The customer would not spend much time in selecting a product on your store and if he/she is succeeded then the customer conversion ratio will be higher on your site. An easy and fast selection of product pushes customers to proceed further to the checkout page. Simple website navigation confirms your winning.
A physical product requires proper shipping company who can deliver the products to the customer in a better condition. Shipping company should be in geolocation of your shoppers. Delivery charge on the product should be mentioned on your website. At present, many online stores take delivery charge if the product price is minimal, as it will add extra revenue to their business. On initial base, it may happen that you handle shipping on your own shoulder but by the time, you need to provide this service to the third party that will take responsibility to deliver product to the customer in specified deadline.
Select e-commerce Platform
Different e-commerce platforms are there including Big commerce, Magento, Opencart, Shopify etc that allows website owners a space to build their website. During setting up your website, you should look a few features that such e-commerce platforms provide like SEO friendly website, security, Broad acceptance of payment gateway, plug-ins, mobile and desktop compatibility, After-sales service. Besides these points, many platforms do not provide full control to users and offer limited options in website design and theme. Even some providers offer a high package with customization feature so you can scale your website requirement as per your desire.
Payment gateway channel should have a broad user base and smooth process for finalizing payment. Some websites use payment gateways include 2checkout, Paytm, Google, Amazon payments, stripe, PayPal as well consider cryptocurrency platform to collect money from customers. PayPal is a widely accepted platform that is adopted by many online stores. You need to look at transaction fee, business fee, integration, geographical territory while choosing payment gateway. Payment gateways have their predesigned package for upcoming clients with listed features that will help in payment gateway selection.
Hire Development Team
You need to make choice whether you use e-commerce hosting platform or hire a developer for site building. Affordability, specialization, flexibility, budget are some points that come into mind while hiring a website developer. To bring out a suitable result for your e-commerce website development, you need a perfect team that could bring out the best web development for your online store. A well experienced with a high volume of projects should be your first preference as your development partner. A development team should have extension research with a creative approach that can build a fabulous online store with required qualities.
Add SSL Certificate
Customers’ safety over your website is the most important factor and for that, you require SSL certificate that can secure online transactions that take place between your website and customers’ browser. In modern time, SSL certificate is necessary as many browsers and search engine also give priority to secured site compare to insecure websites. An SSL certificate adds HTTPS before your website address, which means that your website is secure to receive payment and the details that your customers provide will not be sniff by another person or party. The information remains encrypted between two parties. For the highest authentication, EV SSL certificate is an ideal way to secure you website. It is true that EV SSL follows strict validation process that includes business registration, third party verification.
Online Marketing Strategy
To make an online store successful, you cannot ignore online marketing, as it is the backbone for every online business in today’s online world. Few services like Search Engine Optimization, Search Engine Marketing, Google Adwords, email marketing and social media management can boost your online impression very well and helps to drive more traffic to your website. Many firms/companies offer such packages that could bring your website in top position in search engine.
Conclusion: It is true that online store setup requires much homework and from the above points, you can imagine what type of groundwork you need to do. Initially, you should invest little amount and thereby you can add big numbers in near future. Along with e-commerce website development, product delivery, customer support, refund policy also affects the longevity of the customers’ relationship with the company.