Thursday, March 28, 2024

Big Ideas Will Shape Digital Marketing Trends for 2019

Share

The world is growing, economically, and with that comes increased disposable income. The competition for sales has never been more fierce, and it shows in marketing budgets – set to reach $412bn globally this year, according to Forbes. Modern agencies will find this year that the technical approach, favoring big data led targeting and pure volume SEO, will become less relevant, and marketers will once again need to appeal to human nature.

Fine tuning the internet presence

Google’s search engine algorithm continues to grow and become more sophisticated. According to Forbes’ report, it will this year start to devalue clearly fake traffic. Instead, top quality content is king, according to Entrepreneur. Getting your links built into interesting, high value material will be far more important than the simple weight of links out there. This is a view echoed by consultancy firm Conklin Media, who propose audits for current agencies to weed out potential bad traffic and offer up better solutions.

Appealing to an idea

For inspiration as to the best marketing campaigns in 2018, look no further than Nike. While controversial, their Colin Kaepernick ‘Just Do It’ campaign undoubtedly brought in success – as Fortune note, many key Nike lines sold out as a result of the divisive marketing spree. When it comes to digital media marketing, this is a great example of a spark – an idea that creates countless online content and ultimately gets a conversation going, with the offshoot of enhanced reputation for the business.

Using honest influencers

Influencers have become some of the most important marketing tools for modern marketers. With over 1 billion users globally, the likes of Instagram have almost peerless reach among consumers from all groups and categories around the globe. Evidence is now suggesting that using influencers as a marketing tool is only effective when done honestly – so, where the product the influencer is promoting is consistent with their character. A great example of where this has gone wrong is with UK based influencer Zoella. Rising to fame as a down-to-earth personality, the release of what consumers found to be an overpriced calendar resulted in backlash. Influencers need to be true to brand in 2019.

Digital media marketing is likely non-negotiable in the modern era. However, getting your message above the crowd is another matter entirely, and to do well demands honesty from the marketer. This trend of conversational, honest marketing will define the coming year.

keyword cannibalization is also becoming an important ranking factor and you should definitely read more about it

Read more

More News