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HomeNewsCambridge Analytica's Facebook data models survived until 2017

Cambridge Analytica’s Facebook data models survived until 2017

Facebook may have succeeded in getting Cambridge Analytica to delete millions of users data in January 2016, but the information based on that data appears to have survived for much longer. The Guardian has obtained leaked emails suggesting that Cambridge Analytica avoided explicitly agreeing to delete the derivatives of that data, such as predictive personality models. Former employees claimed the company kept that data modelling in a hidden corner of a server until an audit in Ma……
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