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A VR quest to make you care about endangered species

Most of us dont think about rhinos on a daily basis. Were too consumed with maintaining inbox-zero or making sure our cat is healthy. When the last male white northern rhino died in March, the impact on most of us was minimal because the now-extinct 2-ton mammal wasnt lumbering around our living rooms. Were gravely concerned the moment Mr. Whiskers starts acting funky, though. Thats because hes a part of our everyday environment and, as such, were emotionally attached to him.

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