Thursday, April 25, 2024

Snapchat’s sponsored filters are now a lot more like ads

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Its been a weird year for Snapchat. The company needs to make money, but it hasnt figured out how to do so without ticking off users. The latest addition to the apps camera might not engender a lot of love from people, either. Next time you open the app and pick a sponsored face filter — an ad in and of itself — you should see a call to action button, according to Recode. Meaning, that below the (potentially racist) face filter, now there will be a button that takes you to a di…Read more

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