Thursday, April 18, 2024

Snapchat will test unskippable ads in May

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Snapchat is considering a new-but-familiar way to profit from its content: According to DigiDay, the company will start testing six-second TV commercial-like ads starting around May 15. By commercial-like, we mean you cant skip them at all — as it is, you can easily tap on a Snap ad to dismiss it. The company is reportedly planning to run the ads, aptly called Commercials, in select shows produced by publishing partners like MTV-owner Viacom, such as Cribs and Girl Code. In othe…Read more

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