Snap is backing away from reckless experiments and that’s okay

When Snap first started selling its video-recording glasses, the hype was real. The company had only focused on software before that, and was dipping its toe into hardware with a relatively simple product. Add to that the devices limited availability via sporadic pop-up stores, and Spectacles fever spread rapidly. But hype alone cannot sustain a business. A year and a half later, with 150,000 Spectacles sold and hundreds of thousands reportedly languishing in warehouses, the furor ha….
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