NASCAR, like a number of other corporations keen on attracting a younger audience, thinks e-sports could be a successful tactic. Two different bodies within the stock car racing association are separately developing e-sports championships that aim to commence this year, one of them perhaps in time for the season-opening Daytona 500 on February 18.
In early January, Sports Business Daily reported that Blake Davidson, the sanctioning bodys VP of licensing and consumer products, ….Read more
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