Tuesday, April 23, 2024

Google uses AI to place ads across the internet

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Googles ubiquitous AdSense ads are already heavily automated by their nature (theyre targeted based on a look at a sites content), but its taking that hands-off approach one step further. The search firm has officially launched Auto Ads, a system that uses machine learning to not only determine the types of ads you see, but how theyre placed. The AI technology will decide how many ads are appropriate for a page and where to put them. Advertisers have to give up control, but G…Read more

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